News

Destination St John’s Launches Dynamic, Responsive Website

Destination St John’s Launches Dynamic, Responsive Website

Destination St John’s in Newfoundland – which is set to welcome a lot more Irish visitors this summer when WestJet operates its 4.5-hour non-stop Dublin – St John’s service – has launched a new dynamic, responsive website, www.destinationstjohns.com, in response to changing consumer demands, such as access from smartphones, and to better reflect the destination’s brand. Destination St John’s Website

Cathy Duke, Chief Executive, said: “As the lead tourism sales and marketing agent for the greater St John’s area and the St John’s Convention Centre, we have to keep refreshing our marketing tool kit. We are in a very competitive market. There are seemingly endless worldwide choices for meeting/event planners and individual travellers. Our goal is to be top of mind when considering their next vacation or convention destination. We have to put our best foot forward and provide our sales team with exceptional tools to sell the destination.”

In 2011 Destination St John’s launched a new brand, Colourful Encounters, and the new website reflects that brand.

Rhonda Hutton, Director of Marketing, added: “As the capital city and the largest urban centre in the Province, we have to showcase our ability to host large events and sell what sets Newfoundland and Labrador apart from our competitive set: wide open spaces, dramatic coastlines, and a unique cultural experience. We are considered an exotic destination. We need to showcase that with the website; yet it has to be a highly functioning tool, easy to navigate and responsive. We are delighted with the end result.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at www.thetravelbuddhist.com.

More in News

Willie Walsh Appointed Deputy Chairman of CarTrawler

Neil SteedmanSeptember 26, 2020

UNWTO Launches New Tourism Recovery Tracker

Neil SteedmanSeptember 25, 2020

Royal Caribbean announces updates to 2021 Summer cruises

Michael FloodSeptember 24, 2020

ITAA Calls for Covid-19 Tests Before Flight Departures

Neil SteedmanSeptember 24, 2020

“Celebrity Cruises’ newest ship, Celebrity Apex, arrives in Southampton

Michael FloodSeptember 23, 2020

IATA Calls for Universal Testing to Rebuild Aviation Confidence

Neil SteedmanSeptember 23, 2020

London Travel Week Will Be Fully Virtual in 2020

Neil SteedmanSeptember 23, 2020

What’s Another Green List?

Neil SteedmanSeptember 22, 2020

Unprecedented Industry Appeal to EC President to End Quarantines and Develop Common EU Testing Protocol

Neil SteedmanSeptember 22, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland