News

Destination St John’s Launches Dynamic, Responsive Website

Destination St John’s Launches Dynamic, Responsive Website

Destination St John’s in Newfoundland – which is set to welcome a lot more Irish visitors this summer when WestJet operates its 4.5-hour non-stop Dublin – St John’s service – has launched a new dynamic, responsive website, www.destinationstjohns.com, in response to changing consumer demands, such as access from smartphones, and to better reflect the destination’s brand. Destination St John’s Website

Cathy Duke, Chief Executive, said: “As the lead tourism sales and marketing agent for the greater St John’s area and the St John’s Convention Centre, we have to keep refreshing our marketing tool kit. We are in a very competitive market. There are seemingly endless worldwide choices for meeting/event planners and individual travellers. Our goal is to be top of mind when considering their next vacation or convention destination. We have to put our best foot forward and provide our sales team with exceptional tools to sell the destination.”

In 2011 Destination St John’s launched a new brand, Colourful Encounters, and the new website reflects that brand.

Rhonda Hutton, Director of Marketing, added: “As the capital city and the largest urban centre in the Province, we have to showcase our ability to host large events and sell what sets Newfoundland and Labrador apart from our competitive set: wide open spaces, dramatic coastlines, and a unique cultural experience. We are considered an exotic destination. We need to showcase that with the website; yet it has to be a highly functioning tool, easy to navigate and responsive. We are delighted with the end result.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Mary Denton Appointed CEO of Sunway Holidays

Michael FloodAugust 19, 2019

KLM Gets Ready to Celebrate 100 Anniversary

Michael FloodAugust 19, 2019

CLIA Launch “Cruise Month” for September

Michael FloodAugust 19, 2019

Turkish Airlines Celebrates 85th Anniversary with New Cabin Crew Uniforms

Neil SteedmanAugust 19, 2019

Royal Caribbean International Offers Twice as Much Perfect Day at CocoCay

Neil SteedmanAugust 19, 2019

The Happy Pear to Open in Dublin Airport Terminal 1

Neil SteedmanAugust 17, 2019

New Head of Sales Appointed at Visit Orlando

Michael FloodAugust 16, 2019

CAR Interim Report on Insolvency Protection Arrangements Concludes “No clear preferred option”

Neil SteedmanAugust 15, 2019

TUI Group Expects “Solid Performance” in 2019

Neil SteedmanAugust 15, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland