News

Avios Appoints Head of Market for Ireland

Avios Appoints Head of Market for Ireland

Avios, a world leader in travel rewards, has announced the appointment of Eileen McGuinness as Head of Market for Ireland. The new role has been created to support and accelerate the growth in the Avios customer base in Ireland, which is now a key component of the company’s global expansion plans.

Eileen McGuinness

Eileen McGuinness

Part of International Airlines Group (IAG), Avios operates the reward currency for multiple global loyalty programmes including the British Airways Executive Club, Iberia Plus, Meridiana Club and Flybe, as well as the Avios Travel Rewards Programme in the UK and South Africa. Collectively, over seven million members collect Avios in over 220 countries.

Eileen’s appointment follows recent news that Aer Lingus, also now part of IAG, will be re-launching its loyalty programme in partnership with Avios. The programme, which launches in spring 2016, will be named AerClub with Avios as its reward currency.

Eileen joins Avios following a successful career driving acquisition and organic growth strategies across a wide range of industries. This includes heading up the marketing and sales department for the An Post subsidiary, Data Ireland, and running her own marketing and event management consultancy business, which had a wide portfolio of clients including Musgrave.

Andrea Burchett, Commercial Director, Avios, said: “I am delighted to welcome Eileen to the business. She will play a critical role in growing the Avios presence across Ireland and also in cementing our new partnership with Aer Lingus. Eileen’s focus will be to establish a range of key strategic partners in Ireland, grow awareness of how customers can collect and use Avios with them, and ultimately help to secure our position as the leading travel rewards currency in Ireland.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

More in News

Aer Lingus Plans Four New Routes ex Dublin for Summer 2020

Michael FloodNovember 13, 2019

My Hertz Weekend Launches in New European Markets

Neil SteedmanNovember 13, 2019

Celebrity Cruises Launches ‘Sail Your Way’ to the Trade

Michael FloodNovember 13, 2019

Next Week is Oscars Time! Book Your Seats Now for the ITTN Awards Gala Dinner

Neil SteedmanNovember 12, 2019

CAR Issues Three New Travel Agent Licences, Removes 10 Others from List

Neil SteedmanNovember 12, 2019

Win Two Business Class Tickets with Air France-KLM/Delta to the USA

Michael FloodNovember 12, 2019

Meadhbh Byrne is Wildcard Winner in ITTN+EMIRATES Travel Photographer of the Year

Michael FloodNovember 12, 2019

Cork Airport – One of 13 Sponsors for 2019 ITTN Awards

Neil SteedmanNovember 12, 2019

Magnificent Norwegian Encore Joins the NCL Fleet

Michael FloodNovember 12, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland