News

Visit ASEAN@50 Golden Celebration 2017

Visit ASEAN@50 Golden Celebration 2017

The Visit ASEAN@50 Golden Celebration 2017 campaign has revealed 50 cross-border travel experiences in Southeast Asia that will showcase the region’s rich diversity and promote multi-destination travel within ASEAN. This will contribute to raising international tourism arrivals to the region from 109 million in 2015 to 121 million by 2017.

Malaysia Independence Day

Malaysia Independence Day

The campaign, which celebrates the 50th anniversary of the Association of Southeast Asian Nations (ASEAN), is being supported by private sector giants such as Mastercard and AirAsia.

Fifty special travel experiences, ranging from two to 26 nights, have been created by leading tour operators and cruise lines in Southeast Asia to entice travellers to visit Southeast Asia for the first time, as well as encourage repeat visitors.

Sample trips include an 8D/7N tour to Bagan, Inle, Pattaya and Bangkok; a 13D/12N cruise from Singapore to Yangon; a 6D/5N tour from Bali to Kuala Lumpur and the Genting Highlands; a 4D/3N tour from Brunei to Miri in Sarawak; a 12D/11N Coastal Paths tour from Myanmar to Thailand; and a 12D/11N Wellness and Nature trip to Kuala Lumpur, Singapore, Ipoh, Penang and Langkawi, to name but a few.

AirAsia has pledged to support the year-long campaign. The airline will implement an extensive multimedia awareness campaign across all its operating markets and include the Visit ASEAN@50 logo in multiple marketing campaigns. AirAsia will also promote its ASEAN Pass, which allows guests to enjoy flights at fixed rates, to encourage travellers to explore its network of more than 100 routes across the region. AirAsia will also run monthly tactical campaigns with special low lead-in prices.

Mastercard will embark on its largest travel campaign to date for the ASEAN region and will work with tourism partners and the global Priceless Cities programme to promote travel to consumers across different countries, languages and cultures. Mastercard will work with issuers and merchant partners to amplify the campaign globally and will use its Priceless.com platform to drive travel to and within the ASEAN region.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

More in News

Leitrim Leads the Way in Slow Adventure Tourism

Michael FloodOctober 17, 2018

IMFT 2018 Shines a Light on Thailand’s Thriving MICE Scene

Fergal McAlindenOctober 17, 2018

Nordic Business Class Service Enhancements

Neil SteedmanOctober 17, 2018

Introducing the Traditional ‘Kahvikutsut’

Neil SteedmanOctober 17, 2018

Best-in-Market In-flight Internet Service

Neil SteedmanOctober 17, 2018

Meaningful Encounters – Finnair and Finavia

Neil SteedmanOctober 17, 2018

New A350 Route to Los Angeles in 2019

Neil SteedmanOctober 17, 2018

Finnair Team in Ireland

Neil SteedmanOctober 17, 2018

The Sky’s the Limit as Mount Charles Announces £30m BIA Contract Deal

Michael FloodOctober 16, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland