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Visit ASEAN@50 Golden Celebration 2017

Visit ASEAN@50 Golden Celebration 2017

The Visit ASEAN@50 Golden Celebration 2017 campaign has revealed 50 cross-border travel experiences in Southeast Asia that will showcase the region’s rich diversity and promote multi-destination travel within ASEAN. This will contribute to raising international tourism arrivals to the region from 109 million in 2015 to 121 million by 2017.

Malaysia Independence Day

Malaysia Independence Day

The campaign, which celebrates the 50th anniversary of the Association of Southeast Asian Nations (ASEAN), is being supported by private sector giants such as Mastercard and AirAsia.

Fifty special travel experiences, ranging from two to 26 nights, have been created by leading tour operators and cruise lines in Southeast Asia to entice travellers to visit Southeast Asia for the first time, as well as encourage repeat visitors.

Sample trips include an 8D/7N tour to Bagan, Inle, Pattaya and Bangkok; a 13D/12N cruise from Singapore to Yangon; a 6D/5N tour from Bali to Kuala Lumpur and the Genting Highlands; a 4D/3N tour from Brunei to Miri in Sarawak; a 12D/11N Coastal Paths tour from Myanmar to Thailand; and a 12D/11N Wellness and Nature trip to Kuala Lumpur, Singapore, Ipoh, Penang and Langkawi, to name but a few.

AirAsia has pledged to support the year-long campaign. The airline will implement an extensive multimedia awareness campaign across all its operating markets and include the Visit ASEAN@50 logo in multiple marketing campaigns. AirAsia will also promote its ASEAN Pass, which allows guests to enjoy flights at fixed rates, to encourage travellers to explore its network of more than 100 routes across the region. AirAsia will also run monthly tactical campaigns with special low lead-in prices.

Mastercard will embark on its largest travel campaign to date for the ASEAN region and will work with tourism partners and the global Priceless Cities programme to promote travel to consumers across different countries, languages and cultures. Mastercard will work with issuers and merchant partners to amplify the campaign globally and will use its Priceless.com platform to drive travel to and within the ASEAN region.

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Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

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Dublin, 22nd March 2017  The Irish Travel Industry Trade Show, Ireland’s largest ever travel trade show, took place in RDS Hall 3, Dublin 4, today to a large gathering of travel professionals from across the country. The event was an opportunity for travel professionals to meet and discuss the growing challenges facing the industry. Pictured at the trade show are Pat Dawson, CEO of the ITAA and Cormac Meehan, President of the Irish Travel Agents Association (ITAA).
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Photography: Conor Healy/Picture It Photography
For further information please contact:
Maree Rigney, Limelight Communications, maree.rigney@limelight.ie 01 668 0600 or 086 3587153
Kathryn Byrne, Limelight Communications, kathryn.byrne@limelight.ie  01 668 0600 or 085 233 6033

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