The Visit ASEAN@50 Golden Celebration 2017 campaign has revealed 50 cross-border travel experiences in Southeast Asia that will showcase the region’s rich diversity and promote multi-destination travel within ASEAN. This will contribute to raising international tourism arrivals to the region from 109 million in 2015 to 121 million by 2017.
The campaign, which celebrates the 50th anniversary of the Association of Southeast Asian Nations (ASEAN), is being supported by private sector giants such as Mastercard and AirAsia.
Fifty special travel experiences, ranging from two to 26 nights, have been created by leading tour operators and cruise lines in Southeast Asia to entice travellers to visit Southeast Asia for the first time, as well as encourage repeat visitors.
Sample trips include an 8D/7N tour to Bagan, Inle, Pattaya and Bangkok; a 13D/12N cruise from Singapore to Yangon; a 6D/5N tour from Bali to Kuala Lumpur and the Genting Highlands; a 4D/3N tour from Brunei to Miri in Sarawak; a 12D/11N Coastal Paths tour from Myanmar to Thailand; and a 12D/11N Wellness and Nature trip to Kuala Lumpur, Singapore, Ipoh, Penang and Langkawi, to name but a few.
AirAsia has pledged to support the year-long campaign. The airline will implement an extensive multimedia awareness campaign across all its operating markets and include the Visit ASEAN@50 logo in multiple marketing campaigns. AirAsia will also promote its ASEAN Pass, which allows guests to enjoy flights at fixed rates, to encourage travellers to explore its network of more than 100 routes across the region. AirAsia will also run monthly tactical campaigns with special low lead-in prices.
Mastercard will embark on its largest travel campaign to date for the ASEAN region and will work with tourism partners and the global Priceless Cities programme to promote travel to consumers across different countries, languages and cultures. Mastercard will work with issuers and merchant partners to amplify the campaign globally and will use its Priceless.com platform to drive travel to and within the ASEAN region.