The Abu Dhabi Tourism and Culture Authority attracted a lot of football supporters to view the Premier League trophy on their stand at World Travel Market.
Abu Dhabi’s participation in World Travel Market produced outstanding results for stakeholders in the Abu Dhabi Tourism & Culture Authority pavilion, securing a record 500-plus meetings with key business partners. Abu Dhabi TCA representatives also held meetings with a record 101 travel trade contacts and over 45 key media, to explore destination promotion opportunities.
Mubarak Al Nuaimi, International Promotions Manager, said the emirate’s delegation had witnessed a consistent stream of visitors to the Abu Dhabi spectacular with people keen to learn more about the destination’s many tourism developments and to learn about its culture and heritage. “We have managed to communicate to people all our new hotel openings, and attractions such as Yas Waterworld and Arabian Nights Village. Lots of people from the industry have talked to us about the Formula 1Etihad Airways Grand Prix, and are aware of our packed calendar of events in coming months.”
The soon-to-open Yas Waterworld on Yas Island received a deluge of requests during WTM, with plenty of travel industry delegates wanting information on the new attraction. John Kerr, Director of Sales at Yas Waterworld, said: “We held several business meetings as a result of people approaching the stand. We have secured some new business leads that we will follow up and confirm in the coming weeks. We have also met with several tour operators who are taking groups of travel agents to Abu Dhabi in the near future and we have been able to incorporate the waterpark in their itineraries.”