More than 2.2 million guests have checked into Abu Dhabi’s 148 hotels and hotel apartments in the first 10 months of this year, according to figures released by Abu Dhabi Tourism & Culture Authority. The emirate saw record numbers of visitors in October, which showed a 16% growth on last year’s record performance.
October chalked up 288,268 guest arrivals – a 29% increase on the same month last year. Guest nights achieved from January–October end came in at 882,470, up 31% year on year and occupancy has risen 10% to 79%.
“The best news yet is that the average room rate has risen 7% to €100, which still represents terrific value given the high standard of accommodation and service offered in the destination,” said HE Mubarak Al Muhairi, Director General, TCA Abu Dhabi. “The uplift is even better when judged in context of the fact that we have 12 more hotels and an additional 2,187 rooms available than at this time last year.
“October benefited from the Eid break and from a series of major events staged throughout the emirate. We can look forward with quiet optimism to a year-end of similar, if not better performance given that November had a number of event highlights, not least the Abu Dhabi Grand Prix, and December should benefit from the traditional National Day and seasonal breaks and increased overseas product packaging. We have positive sentiment for end of year results given that we are within comfortable reach of our 2.5 million guests target.
“People are staying longer in the emirate, which is a key feature of our promotions and marketing thrust. There is far more to see and do in Abu Dhabi and we want guests to experience as much as possible.”