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Ad Campaign Promotes Booking With Travel Agents

Ad Campaign Promotes Booking With Travel Agents

The Irish Travel Agents Association, in partnership with Cork Airport, is running an advertising campaign throughout January, February and March. The focus of the campaign is to promote booking holidays through local travel agents across Munster from Cork Airport.

The advertising will run across the main local radio stations in Munster, including RedFM, TippFM, Radio Kerry, Cork’s 96 and WLRFM in Waterford.

Pat Dawson, ITAA Chief Executive, said: “The aim of campaign is drive customers to our local travel agents when looking to book summer holidays. Local travel agents have the expertise and experience to recommend the perfect holiday to suit everyone’s taste. Whether it be a relaxing two weeks in the sun or an adventurous city break, a travel agent will have the insights and knowledge to offer the best value and holiday.”

The ITAA radio advertising will run parallel to Cork Airport’s marketing campaign, which will also run across local radio, outdoor and digital.

Kevin Cullinane, Head of Communications at Cork Airport, commented: “We are rolling out our new advertising campaign in January promoting the wide range of fantastic summer destinations available to travellers from the region. This summer we have a fantastic choice on offer, including some new routes as well as all the favourite sun spots.

“We are actively encouraging anyone thinking of taking a summer holiday this year to talk to their local ITAA travel agent about their booking.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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