Ad Campaign Promotes Booking With Travel Agents

Ad Campaign Promotes Booking With Travel Agents

The Irish Travel Agents Association, in partnership with Cork Airport, is running an advertising campaign throughout January, February and March. The focus of the campaign is to promote booking holidays through local travel agents across Munster from Cork Airport.

The advertising will run across the main local radio stations in Munster, including RedFM, TippFM, Radio Kerry, Cork’s 96 and WLRFM in Waterford.

Pat Dawson, ITAA Chief Executive, said: “The aim of campaign is drive customers to our local travel agents when looking to book summer holidays. Local travel agents have the expertise and experience to recommend the perfect holiday to suit everyone’s taste. Whether it be a relaxing two weeks in the sun or an adventurous city break, a travel agent will have the insights and knowledge to offer the best value and holiday.”

The ITAA radio advertising will run parallel to Cork Airport’s marketing campaign, which will also run across local radio, outdoor and digital.

Kevin Cullinane, Head of Communications at Cork Airport, commented: “We are rolling out our new advertising campaign in January promoting the wide range of fantastic summer destinations available to travellers from the region. This summer we have a fantastic choice on offer, including some new routes as well as all the favourite sun spots.

“We are actively encouraging anyone thinking of taking a summer holiday this year to talk to their local ITAA travel agent about their booking.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Aer Lingus Seattle

Aer Lingus Launches Super-Low Stateside Fares

Michael FloodMarch 17, 2018
John Spollen, Cassidy Travel, receives the ITTN Industry Achievement Award

John Spollen Nominated Unopposed for ITAA President

Michael FloodMarch 16, 2018
Hainan Airlines A330-300

Hainan Airlines to Fly Non-Stop Dublin-Beijing

Michael FloodMarch 15, 2018

Aegean Airlines and Dublin Airport Host Trade in Cooks Academy

Michael FloodMarch 15, 2018
Happy St Patricks Day from ATTS

Happy St Patrick’s Day from ATTS

Michael FloodMarch 15, 2018
Emirates New B777-200LR Business Class

Emirates Unveils More Spacious Business Class Seats on B777 Aircraft

Neil SteedmanMarch 14, 2018
Job Opportunities

World Travel Centre Seeks Operations Manager

Neil SteedmanMarch 14, 2018
Eurowings Boomerang Club

Hertz Enters Global Partnership with Eurowings

Neil SteedmanMarch 14, 2018
WTM London 2017

WTM London Announces New 
Exhibiting Area for Marketing and PR Professionals

Neil SteedmanMarch 14, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland