For Celebrity Cruises 2014 will start with the cruise line’s most comprehensive ever turn-of-year campaign, with significant added value offers. In order to support agent bookings, any 2014 European sailing booked by 28th February 2014 includes any two of the following:
· Complimentary classic beverage package, worth up to $1,400
· Up to $300 on board spend
· Free gratuities
In addition, guests choosing an Alaska, Bermuda or Caribbean cruise will enjoy choosing any one of the above added-value options. A further benefit allows any booking featuring a third and fourth guest to add a free Classic Non-Alcoholic Beverage Package and over half an hour of Internet usage per holiday, on top of the offers for the first and second guests.
Celebrity Cruises’ new business structure includes broader brand-focused teams for revenue and commercial, sales, and marketing and PR in the UK and Ireland. Jo Rzymowska leads the new team as Managing Director.
The new team, exclusive to the Celebrity Cruises brand, includes an enhanced 16-strong sales team headed by Nicki Tempest Mitchell as Director of Sales and supported by Head of Sales, Michael English. Newly appointed Tryphavana Cross is providing dedicated sales support for Irish trade partners after taking up the role of Business Development Manager, Ireland. Kathy Barbrooke has also been appointed to the role of Head of Guest and Trade Services and will oversee a 50-strong dedicated trade and guest services call centre for the UK and Ireland based in Weybridge, Surrey, England.
The trade support team will be headed up by Ian Sutton, who was recently appointed Trading Support and Planning Manager and who will be supported by two executives.
The recently announced appointment of Marketing and PR Director, Toby Shaw, sees Toby heading up an expanded team of 11 people.
Jo Rzymowska said: “This is an incredibly exciting time for Celebrity Cruises. I am looking forward to leading the brand’s first fully dedicated team and kick-starting a new era, and a gear change, for the cruise line as we continue to evolve. I have a great team with me who are all eager to develop the brand. 2014 is set to be a big year for us.
“The new year will launch with the continuation of our work with renowned explorer, Ben Fogle, as we continue to delve into the destinations we visit and offer more enriching experience for our guests. We have lots more exciting projects and developments in the pipeline and I can’t wait to get my teeth into this new role.”