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Aer Lingus Gets Smart with New Mobile App

Aer Lingus Gets Smart with New Mobile App

Aer Lingus has officially launched its brand new mobile app, available to Android and Apple iOS users, promising a smarter and more personalised mobile experience for its guests.

Currently almost 50% of Aer Lingus guests check in online before they reach the airport, over three quarters of those via desktop, with the remainder on mobile or tablet devices. As a result of new check in and ‘day of travel’ features, Aer Lingus expects mobile check in to grow significantly.

The new Aer Lingus mobile app offers features that will help save time and make the booking and travel experience more seamless, allowing a more personalised mobile experience. Guests can search and save the best fares from 170 destinations worldwide, create personal and travel companion profiles, and securely save payment details for speedy purchase and check in. You can also add your mobile boarding pass to wallet* for easy access through security and while boarding your flight.

Key features include:

Personal Profiles: Guests can create profiles that store all personal, travel and payment information, making it a lot easier to check in, add travel companions, and complete future purchases using your personal profile.

Planning and Booking: Redesigned search functionality makes finding the best fares easier and faster. Searches can be saved for extra convenience.

Speedy Check in: Check in is simple, speedy and paperless. Guests can check in for inbound and outbound flights at the same time. With the option to add several travel extras, all your last minute travel needs are covered. With new ‘add to wallet’ functionality, simply surface your boarding pass and you are ready to go.

Personalised Home Screen: Here guests can view details of their next flight and the latest flight status. They will also be informed when it is time to check in.

Managing Trips: As part of a more personalised offering, the new Aer Lingus app will display all past and upcoming trips, making it easy to retrieve bookings. It will display all flight, passenger and travel extras information and provide a fare summary and receipt.

The new Aer Lingus mobile app is part of the airline’s new brand repositioning that was launched last year, ‘Smart Flies Aer Lingus’. It provides users with an entirely refreshed mobile experience that better reflects the new Aer Lingus brand and meets the needs of consumers today. It follows on from, and supports, the newly designed aerlingus.com that was launched last year, based on the same principles of innovation and a more personalised user experience.

Keith Butler, Chief Commercial Officer, said: “We are delighted to reveal the new Aer Lingus app, which we believe will become the ultimate travel companion for travellers. The new app complements the new website experience at aerlingus.com and together enables Aer Lingus to offer guests a smarter online experience. The improvements in this app have been guided by customer feedback to facilitate a more convenient check in, trip planning and booking experience. Currently almost half of Aer Lingus guests check-in on our website and we would expect advanced check in numbers will further swell as the new app means every step is simple, speedy and tailored to their needs.”

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Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

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