Aer Lingus Launches #socialjet Aircraft

Aer Lingus Launches #socialjet Aircraft

Aer Lingus has unveiled #socialjet, an aircraft that will be used to promote Aer Lingus’s Twitter and Facebook in order to drive the number of fans and followers on each social media platform. The idea was born from an internal staff suggestion scheme examining creative ways to promote the airline’s presence on social media.

Aer Lingus crew member Orla Harnett presents the #socialjet aircraft

The aircraft is emblazoned with graphics which span six metres wide and 1.3 metres high and features slogans including ‘Have you liked us yet?’ and ‘Have you followed us yet?’ along with the @AerLingus Twitter handle and link. The #socialjet logo is just under window level.

The unique aircraft will help to raise awareness and use of the hashtag #socialjet as the plane flies across the UK and Europe with exposure to thousands of existing and potential Aer Lingus customers.

To date, Aer Lingus has had just over 6, 500 followers on Twitter and over 24,000 ‘likes’ on Facebook. Both channels have been fully resourced to handle customer queries with thousands of questions and comments from customers answered.

Aer Lingus is now active on Facebook, Twitter, LinkedIn, Instagram and Pinterest and moves towards fully integrating social media with the web and customer service experience as these channels develop.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Travel Partners Group 1

Eight Workshops in 2017 by Travel Partners Group

Neil SteedmanDecember 11, 2017
Lainey Quinn Featured Image

Lainey’s Adventures: Australia’s East Coast

Neil SteedmanDecember 11, 2017
Cork Airport eNews September 2017 Story 6

Cork Airport Passenger Numbers Up 4% in November

Neil SteedmanDecember 11, 2017
Air Canada New Livery

Air Canada to Launch New Routes for Summer 2018

Neil SteedmanDecember 11, 2017
Irish Ferries Christmas 2017

Irish Ferries Unwraps Christmas Gift Idea

Neil SteedmanDecember 9, 2017
Gulliver’s Gate 1

Gulliver’s Gate Models the World in Times Square

Neil SteedmanDecember 8, 2017
Turkish Airlines B777-300ER Business Class

Flight Check: Turkish Airlines Business Class

Neil SteedmanDecember 7, 2017
Finnair eNews Story 5

Finnair Adds a New Nordic Touch to its Cabins

Neil SteedmanDecember 7, 2017
Celebrity Equinox

Celebrity Cruises Opens Bookings for Caribbean in 2019

Neil SteedmanDecember 7, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland