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Aer Lingus Takes Ulster Rugby to the Skies

Aer Lingus Takes Ulster Rugby to the Skies

Ulster rugby players Tommy Bowe, Paddy Wallace and Paddy Jackson were on hand at George Best Belfast City Airport on Tuesday 27th August to help Aer Lingus unveil its new Ulster Rugby decals (stickers) on its London Heathrow and London Gatwick aircraft. Aer Lingus Ulster Rugby

To demonstrate its commitment as Official Airline Sponsor of Ulster rugby and support for the team, Aer Lingus will carry the sponsor logo for the upcoming season. The airline will continue to provide Ulster rugby with air travel as well as supporting the development of travel and accommodation packages for Ulster supporters to away matches.

The coming season promises to be one that Ulster rugby fans are looking forward to with confidence. Under the leadership of Head Coach Mark Anscombe, the Ravenhill men will be determined to improve on last season.

Losing out on the opportunity of collecting silverware in the Heineken Cup and the RaboDirect PRO 12 series did not accurately reflect the squad’s solid commitment over 10 long months of competitive rugby. The strength in depth of emerging young Ulster talent will be a key factor in Kiwi Anscombe’s strategy for targeting success on the domestic and the wider European front travels.

Valerie Abbott, Commercial Manager of Aer Lingus NI, said: “We are delighted with the success of our sponsorship deal so far and wanted to express our appreciation and support to the club and their fans, by carrying Ulster Rugby branding on our aircraft.

“Last season provided excitement and entertainment for Ulster rugby supporters, including everyone here at our Belfast City base. Being part of the Ulster rugby machine and following their major redevelopment to provide state-of-the art-facilities for Ulster players and fans at Ravenhill, has only added to the belief that great things can be achieved this season.

“We plan to push our sponsorship by deploying interactive marketing initiatives throughout the season, including flight and holiday giveaways for Ulster fans at fixtures in the RaboDirect PRO12 League season as well as the Heineken Cup campaign.

“We look forward to welcoming Ulster’s players, support team and fans on board our flights from Belfast City over the coming season and wish the team every success for 2013/14.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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