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Affordable Car Hire Appoints ATTS as GSA

Affordable Car Hire Appoints ATTS as GSA

UK independent car rental broker Affordable Car Hire has signed a partnership agreement with ATTS appointing the company as its general sales agency for the whole of Ireland with a brief to bolster the company’s market share through the travel trade.

Angela Day, CEO Affordable Car Hire

Angela Day, Chief Executive, Affordable Car Hire

Angela Day, Chief Executive of Affordable Car Hire, said: “We are delighted to be partnering with ATTS, which provides a cost effective route into servicing the Irish travel agency market and a tremendous opportunity for growing our car hire business. We have provided comprehensive training to the ATTS team and are looking forward to a mutually beneficial partnership.”

Catherine Grennell Whyte Managing Director ATTS Travel Representation Solutions

Catherine Grennell-Whyte, Chief Executive, ATTS

Catherine Grennell-Whyte, Chief Executive of ATTS, said: “We are tremendously impressed by Affordable Car Hire’s product offering and the strong sales support and customer service they provide. This is the first time we have provided car hire and it will add value to our overall portfolio as well as complement the range of airline and hotel products that we market.

“Through its Complete Affordable Car Rental System (CARS), Affordable Car Hire provides a quality product at competitive rates, but as importantly agents are able to follow a very clear, step by step process so they can sell car hire to their clients with confidence.

“ATTS believes there is huge untapped potential for Irish travel agents to add value to their customers’ holidays by offering car rental through Affordable Car Hire. It’s an exciting opportunity and one we are really looking forward to developing.”

Affordable Car Hire works with a network of 260 car rental suppliers in over 193 countries and more than 15,210 locations worldwide. The company’s Complete Affordable Car Rental System (CARS) allows agents to confidently guide their customers through the booking process, while full training support is also available covering the basics such as the types of car available, through to add-ons such as SuperMax insurance and children’s car seats.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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