News

Air China Signs up for Travelport Rich Content and Branding

Air China Signs up for Travelport Rich Content and Branding

Travelport and Air China have signed a new merchandising agreement that will see Air China participate in Travelport’s Rich Content and Branding programme, the newest airline merchandising technology under the Travelport Merchandising Platform umbrella. Travelport Logo 2

 

Rich Content and Branding enables airlines to more effectively control how their flights and ancillaries are visually presented and described on travel agency screens, bringing them more in line with the airlines’ own websites. Air China joins 26 other carriers – ranging from full service, hybrid, to low-cost airlines – that have already signed up to use this solution when it goes live in 3Q2014 in Travelport’s Smartpoint agency desktops.

Air China operates more than 280 flight routes, including 197 domestic and 71 international routes covering 30 countries and regions. As a member of the Star Alliance, its service network extends to 181 countries and 1,160 destinations globally.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at www.thetravelbuddhist.com.

More in News

International Co-ordination Could See Tourism Recover by 2022, Says WTTC

Neil SteedmanOctober 26, 2020

IATA Urges Government Focus on Testing to Replace Quarantine

Neil SteedmanOctober 26, 2020

Irish Golfers Spend €584 per day on Golf in Spain

Michael FloodOctober 25, 2020

Emirates helps shine a spotlight on the issue of human trafficking

Michael FloodOctober 23, 2020

British Airways 747 will fly to Dunsfold Aerodrome to begin its new life as a TV and film set.

Michael FloodOctober 22, 2020

PATA announces dates for Virtual Roadshows

Michael FloodOctober 21, 2020

Global Recognition For Dublin Airport’s COVID-19 Safety Measures

Michael FloodOctober 21, 2020

Budget 2021: Are Travel Agents In or Out of the CWSS?

Neil SteedmanOctober 20, 2020

Covid-19: EC Adopts Recommendation to Co-ordinate Measures Affecting Free Movement

Neil SteedmanOctober 20, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland