Well-known for its trendy tracks and exclusive contents, Air France Music is now offering music lovers a new iPhone app, ‘Music in the Sky’, created by the agency BETC. The principle is as poetic as it is fun, with pieces of music hidden in the clouds. Users just have to catch them by raising their iPhone and adding them to their playlist.
Travellers will also have the opportunity of discovering new music depending on where they are going, from Paris to Tokyo to Buenos Aires; each different sky will have its own tracks.
For the first time, thanks to this innovative new app, fans of Air France Music will be able to listen to ‘on air’ tracks previously only available on board.
To celebrate the launch, previously unreleased tracks by Francois & The Atlas Mountains, Eugene McGuinness, Villagers, Melody’s Echo Chamber and Tomorrow’s World will be revealed.
Finally, several times a year, Air France Music will enable users to win other unreleased tracks, concert tickets or even air tickets by discovering hidden games in the sky.
“For the past 10 years, music has been an integral part of Air France’s identity,” said Adeline Challon-Kemoun, SVP Corporate Communications at Air France. “Chosen to evoke the relaxed serenity of air travel, music plays a central role in brand communication.”
The Air France Music app can be downloaded free of charge on Apple Store.