Air India Considers Advertisements on Aircraft and Tickets

Air India Considers Advertisements on Aircraft and Tickets

Cash-strapped Air India, which has accumulated losses and loans of around €9.6 billion, is considering carrying advertisements on its aircraft tails or hulls, on interior panels, bins, screens, pillows and seat covers, and also possibly on its boarding passes (about 22 million a year) and bag tags.

The airline aims to earn around €7,000 to €28,000 per aircraft per month for an advertisement – and has a fleet of 111 aircraft. More than one advertisement would increase the monthly earnings to €56,000 per aircraft.

Air India

Another way to generate revenue may be to allow inflight sampling of products by consumer durables companies. In the early 2000s, Air India used to provide free VSNL prepaid international sim cards to its business class and frequent flyer passengers.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Job Opportunities

Cassidy Travel to Appoint Business Development Manager

Neil SteedmanMarch 22, 2018
Royal Caribbean International’s Mariner of the Seas

Royal Caribbean International New Global Island Collection

Michael FloodMarch 22, 2018
Air France Hop!

Air France Extends Cork-Paris CDG Service to Year-Round Service

Neil SteedmanMarch 22, 2018
Irish Ferries Drayton Manor Theme Park

Irish Ferries Unveils Drayton Manor Theme Park Package

Neil SteedmanMarch 22, 2018
View of Trinidad, Cuba, taken from a Bell Tower

Lainey’s Adventures: Touring Trinidad in Cuba

Neil SteedmanMarch 22, 2018
Clubs to Hire

Clubs to Hire Founder Warns Popular Golf Destinations of Over-Pricing

Neil SteedmanMarch 22, 2018
Gibraltar Skywalk Opening

‘Luke Skywalker’ Opens Skywalk in Gibraltar

Neil SteedmanMarch 22, 2018
B737 Max 8

Air Canada Switches to Premium Economy on B737 MAX 8

Michael FloodMarch 20, 2018
Commission for Aviation Regulation

CAR Publishes Advice to Department on Package Travel Directive

Neil SteedmanMarch 20, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland