News

Air India Considers Advertisements on Aircraft and Tickets

Air India Considers Advertisements on Aircraft and Tickets

Cash-strapped Air India, which has accumulated losses and loans of around €9.6 billion, is considering carrying advertisements on its aircraft tails or hulls, on interior panels, bins, screens, pillows and seat covers, and also possibly on its boarding passes (about 22 million a year) and bag tags.

The airline aims to earn around €7,000 to €28,000 per aircraft per month for an advertisement – and has a fleet of 111 aircraft. More than one advertisement would increase the monthly earnings to €56,000 per aircraft.

Air India

Another way to generate revenue may be to allow inflight sampling of products by consumer durables companies. In the early 2000s, Air India used to provide free VSNL prepaid international sim cards to its business class and frequent flyer passengers.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

The Sky’s the Limit as Mount Charles Announces £30m BIA Contract Deal

Michael FloodOctober 16, 2018

Leah Quinn Wins a Trip with Qatar Airways

Michael FloodOctober 16, 2018

Sean Doyle to Succeed Stephen Kavanagh as Aer Lingus Chief Executive

Neil SteedmanOctober 16, 2018
sarah slattery

Martin McKenna Teams Up with TheTravelExpert.ie

Neil SteedmanOctober 16, 2018

CMA Investigation Launched into Aer Lingus and CityJet Agreement

Neil SteedmanOctober 16, 2018
travel deals

Great Value Travel Deals – 16th October 2018

Sarah SlatteryOctober 16, 2018

Tobago Tourism Going Independent at WTM London

Michael FloodOctober 16, 2018

Silversea Announces Dublin as New Departure Gateway for 2019/2020

Michael FloodOctober 16, 2018

WestJet Unveils Global Future, New Brand Image

Neil SteedmanOctober 16, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland