Alan Sparling Opens New SAS GSA Office

Alan Sparling Opens New SAS GSA Office

Alan Sparling, previously Ireland Manager for Scandinavian Airlines, opened his GSA office in North County Dublin this week. The new company, ‘ASM – Airline Sales & Marketing Ltd’, was officially opened by Tony Lambert, Chief Executive of Fingal Dublin Chamber.

Alan Sparling, Managing Director, ASM – Airline Sales & Marketing Ltd, with Tony Lambert, Chief Executive, Fingal Dublin Chamber

Alan said: “This year, SAS celebrate 45 years flying into Ireland and offer 26 flights a week from Dublin. I am hugely honoured to now represent SAS as a GSA and develop their business even further with the help of our loyal travel agents. I would also like to thank Fingal Dublin Chamber for their support towards SAS.”

Now that the office is up and running, Alan looks forward to getting out on the road again and meeting with customers and travel agents all over the country. 

He can still be contacted on mobile 087-2533141 and email or

Contact Details

Scandinavian Airlines, c/o ASM – Airline Sales & Marketing Ltd,
 1st Floor, 
84 Strand Street, 
Co Dublin

SAS Travel Agent Helpline: 01 844 5888

SAS Group Sales: 01 844 5037


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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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