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Amadeus and IAG Sign New Long-term Content Agreement

Amadeus and IAG Sign New Long-term Content Agreement

Amadeus has signed a new long-term content agreement with International Airlines Group. The agreement covers British Airways, Iberia, and Iberia Express.

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“Reaching a new content agreement with IAG has been a clear commercial priority for Amadeus for some time, in order to ensure that our subscribers can continue to access British Airways, Iberia and Iberia Express flights,” said Holger Taubmann, Senior Vice President, Distribution, Amadeus. “To this end we are delighted to have reached agreement with IAG and we look forward to continuing what has been a long and successful relationship for many more years to come.”

“We are wholly committed to supporting the travel agency channel and we are pleased to have reached a multi-year agreement with Amadeus,” said Silvia Cairo, Head of Group Commercial Planning and Policy, International Airlines Group. “We have a long standing relationship with Amadeus and look forward to working with Amadeus subscribers ever more closely together in the coming years.”

Today 80% of Amadeus bookings worldwide are made on airlines with which Amadeus has a content agreement.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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