Amadeus Launches Integrated Booking Engine for Small, Medium-sized and Niche Travel Sellers

Amadeus Launches Integrated Booking Engine for Small, Medium-sized and Niche Travel Sellers

Amadeus today announced the launch of Amadeus e-Power in the UK. This fully integrated booking engine is designed to help travel professionals accommodate the demands of Internet-savvy consumers who want to research travel 24/7, yet who continue to value the personal service and specialist knowledge of small, medium-sized and niche travel sellers.

Amadeus e-Power offers scalable booking technology that is purpose-built for travel sellers to make their websites fully transactional without the headache or costs associated with implementing a more complex, completely customisable solution.

Amadeus e-Power is built on Amadeus Master Pricer technology, which is used by many of the biggest names in online travel. This enables consumers to find and book the best air fares including low-cost carrier content on any given date, as well as search for the best travel options on or around a given date (+/- 3 days) using Master Pricer Calendar. By adding e-Power to their mix of personal selling, smaller and niche travel companies are able to compete with bigger players in the expanding online travel arena.

Rob Sinclair-Barnes, Marketing Director of Amadeus UK, said: “These days, a high percentage of consumers go online to do research before even speaking to their preferred travel professional. This smarter technology from Amadeus helps travel sellers and their customers become better connected by affording them the opportunity to do trip planning research through the travel sellers’ own site – and if they choose to, book the offer there and then.

“With more than 12 travel sellers having recently launched (or preparing to launch) Amadeus e-Power on their own websites, we are confident that this solution will be a real boost to smaller and niche travel professionals who are looking to serve the needs of 21st century travellers and boost growth in their online sales.”

Sasan Khorram, Managing Director of Shiraz Travel, has been trialling the solution and said: “Amadeus e-Power benefits from many user-friendly features, which enhance our customers’ online experience. We started piloting e-Power a few months ago and I can gladly recommend it to any travel agency looking to give their online presence a boost.”

Amadeus e-Power at-a-glance:

  • Fast route to online travel sales (air, hotel and car), easy to implement
  • Scalable and modular to suit any size of business
  • Easily integrated into existing websites using iFrame technology
  • Secure web hosting and reliable technical support
  • Varied payment solutions including online payment service providers
  • Multi language
  • Google Analytics for improved metrics
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NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at

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