News

Amadeus Partners with Plusgrade to Bring Airlines Additional Revenues

Amadeus Partners with Plusgrade to Bring Airlines Additional Revenues

In order to maximise profitability, airlines must sell the right seat to the right customer at the right price. The big question is: What is the right seat and the right price for each individual traveller? Wouldn’t it help airlines if travellers could name that price themselves?

With Plusgrade, travellers can do just that. Plusgrade provides technology to airlines so that passengers can bid to move to a better class or have that much-prized free seat next to them on a busy flight. After buying their ticket, passengers place their bids for these services online. They find out if their offer is accepted between 24-72 hours before the flight takes off, adding a fun element of surprise to the trip.

The benefits are big for both passengers and airlines. Passengers are empowered by being able to make an offer for a premium service at a price they are comfortable with – depending on availability. In turn, airlines can capitalise on empty seats and increased upgrades, generating significant revenue while also benefitting from the improved customer experience delivered to their travellers.

“Plusgrade’s mission is to help airlines generate as much revenue as possible from every flight,” said Ken Harris, Plusgrade’s Chief Executive. “Our partnership with Amadeus further strengthens Plusgrade’s ability to innovate, lead and build on the meaningful revenue streams and enhanced customer experiences for which our signature up-sell solutions are known. Together with Amadeus, we will deliver powerful end-to-end ancillary revenue solutions and experiences for our common customer base in a rapid timeframe.”

“Enhancing merchandising capabilities for our airline customers is a priority for us at Amadeus,” said Julia Sattel, Senior Vice President, Airline IT, Amadeus IT Group. “We have been focusing on developing partnerships in order to deliver additional innovative solutions fast. Through this partnership, Altéa customers will be able to implement this solution much quicker than before. Airlines will be able to boost that all-important bottom line, while travellers will gain greatly from the increased choice and flexibility when deciding how they want their flight experience to be.”

“Our partnership with Plusgrade has over-delivered on customer engagement and continues to deliver meaningful ancillary revenue,” said Nick Evans, Manager Ancillary Revenue at Qantas Airways, an Altéa customer and a partner of Plusgrade.

In an industry with an average net profit margin of only 4.6% in 2015, airlines need to manage their fixed resources as best as possible in order to stay ahead of the pack. Plusgrade meets this need, and enables airlines to take advantage of everyone’s impulse for luxury: sometimes travellers just want to treat themselves.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Qatar Airways Increases Shareholding in IAG to 25.1%

Neil SteedmanFebruary 20, 2020

TC Ireland Reveals Top 10 Long-Haul and Short-Haul Booking Lists

Neil SteedmanFebruary 20, 2020

ITTN’s Top Travel Deals – 20th February 2020

Neil SteedmanFebruary 20, 2020

Coronavirus Update: Passengers Leave the Diamond Princess, ITB China Cancelled

Neil SteedmanFebruary 20, 2020

Summer Family Fun Offers on Haven Family Holidays with Irish Ferries

Neil SteedmanFebruary 20, 2020

Royal Caribbean International Signs Agreement with Antigua and Barbuda

Michael FloodFebruary 20, 2020

Galgorm Spa & Golf Resort to Host Spa Life Ireland

Michael FloodFebruary 20, 2020

FAMILY SALE NOW ON

Neil SteedmanFebruary 19, 2020

MAKING THE MONTH OF LOVE EVEN LOVELIER

Neil SteedmanFebruary 19, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland