News

Amadeus Report on ‘Defining the Future of Travel Through Intelligence’

Amadeus Report on ‘Defining the Future of Travel Through Intelligence’

A new Amadeus Travel Intelligence paper examines how harnessing the power of data and analytics could create new opportunities to develop innovative products, services, and processes.

Technology and big data are rapidly changing the travel experience. Travel is no longer about simply moving between locations or organising trips. Travel is now about building a 360-degree view of travellers and using that to create unique and memorable experiences tailored to their individual stated needs and preferences.

Every step in a traveller’s journey – from searching for a timetable or checking in to a hotel – creates data. This data, if picked up from hundreds of points across the travel network, presents a valuable opportunity for travel companies to transform it into meaningful information to facilitate strategic, tactical and operational decisions, ultimately to the benefit of the traveller.

Today, not only do travel players have unprecedented volumes of data to work with, but also computing power is increasing exponentially, giving them the ability to unlock the benefits of analytics and automation.

Defining the Future of Travel Through Intelligence, the new discussion paper from Amadeus Travel Intelligence outlines how data analytics can be used to develop innovative products, services, and processes that better meet the needs of their customers. It explains that travel companies must be open to experimentation, new ideas and new approaches.

The paper includes case studies of how Qantas and Avianca Brasil are using data analytics supported by Amadeus Travel Intelligence to optimise operations and become more customer-centric: Qantas reduced the number of flights that would have been reported as late by 60% using Amadeus Schedule Recovery, while Avianca Brasil has been able to centralise information and make better informed business decisions.

“The companies that are more likely to succeed in the future travel industry will be those that embrace big data and experimentation,” said Pascal Clement, Head of Travel Intelligence at Amadeus IT Group. “They will try out new ideas and approaches to increase their operational efficiency and enhance the customer experience – and benefit from new revenues and increased loyalty. This paper explores both what can be done today and how travel companies can best prepare themselves for the future.”

Download a copy of the report here.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Malta is Attracting More and More Irish Visitors

Michael FloodFebruary 23, 2019

Crystal River Cruises Announces New Spring 2019 Getaways

Neil SteedmanFebruary 22, 2019

Letting Nature Nurture in Rishikesh

Neil SteedmanFebruary 21, 2019

Star Alliance Partners with Skyscanner on Multi-Carrier Itineraries

Neil SteedmanFebruary 21, 2019

Princess Cruises Unveils New Maiden Ports for 2019

Neil SteedmanFebruary 21, 2019

Shannon Becomes First Irish Airport to Introduce eduroam Wi-Fi

Neil SteedmanFebruary 21, 2019

Record January for Passenger Numbers at Dublin Airport

Neil SteedmanFebruary 21, 2019

BOAC to the Future as BA B747 Gets Retro Look in Dublin

Michael FloodFebruary 21, 2019

International Tourist Arrivals at 1.4Bn Two Years Ahead of Forecasts – UNWTO

Michael FloodFebruary 21, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland