News

Amadeus Report on ‘Defining the Future of Travel Through Intelligence’

Amadeus Report on ‘Defining the Future of Travel Through Intelligence’

A new Amadeus Travel Intelligence paper examines how harnessing the power of data and analytics could create new opportunities to develop innovative products, services, and processes.

Technology and big data are rapidly changing the travel experience. Travel is no longer about simply moving between locations or organising trips. Travel is now about building a 360-degree view of travellers and using that to create unique and memorable experiences tailored to their individual stated needs and preferences.

Every step in a traveller’s journey – from searching for a timetable or checking in to a hotel – creates data. This data, if picked up from hundreds of points across the travel network, presents a valuable opportunity for travel companies to transform it into meaningful information to facilitate strategic, tactical and operational decisions, ultimately to the benefit of the traveller.

Today, not only do travel players have unprecedented volumes of data to work with, but also computing power is increasing exponentially, giving them the ability to unlock the benefits of analytics and automation.

Defining the Future of Travel Through Intelligence, the new discussion paper from Amadeus Travel Intelligence outlines how data analytics can be used to develop innovative products, services, and processes that better meet the needs of their customers. It explains that travel companies must be open to experimentation, new ideas and new approaches.

The paper includes case studies of how Qantas and Avianca Brasil are using data analytics supported by Amadeus Travel Intelligence to optimise operations and become more customer-centric: Qantas reduced the number of flights that would have been reported as late by 60% using Amadeus Schedule Recovery, while Avianca Brasil has been able to centralise information and make better informed business decisions.

“The companies that are more likely to succeed in the future travel industry will be those that embrace big data and experimentation,” said Pascal Clement, Head of Travel Intelligence at Amadeus IT Group. “They will try out new ideas and approaches to increase their operational efficiency and enhance the customer experience – and benefit from new revenues and increased loyalty. This paper explores both what can be done today and how travel companies can best prepare themselves for the future.”

Download a copy of the report here.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

IMG_3472

Turkish Airlines and Partners Promote North Cyprus

Michael FloodMarch 28, 2017
Lorraine Quinn, Celebrity Cruises, meets Lisa Brennan

Ian Wins Paradores Prize at Irish Travel Industry Trade Show

Michael FloodMarch 28, 2017
IMG_3531

Shannon Airport Sponsors TIGS at Portmarnock Links

Michael FloodMarch 28, 2017
1-IMG_2212

Portugal Shows Growth in Irish Visitor Numbers in January

Michael FloodMarch 28, 2017
Travel Trade Deals

Great Value Travel Deals – 28th March 2017

Sarah SlatteryMarch 28, 2017
Transavia_2

New Transavia Flights from Dublin to Munich

Michael FloodMarch 28, 2017
sunway_logo_dark_bg Hi-Res

Sunway Has Job Vacancies

Michael FloodMarch 28, 2017
Dublin Airport Departing Passengers

Dublin Airport Named One of World’s Best Airports

Michael FloodMarch 28, 2017
IMG_1541

Dee Burdock Attends White House Shamrock Presentation

Michael FloodMarch 28, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland