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Amadeus Signs Up Lowcosttravelgroup

Amadeus Signs Up Lowcosttravelgroup

Amadeus has announced the signing of Lowcosttravelgroup.com, with Amadeus providing a range of travel technology solutions including Amadeus Web Services and Amadeus Master Pricer, which is designed to convert fares and shopping enquiries into online sales. Amadeus also plans to integrate the Lowcostbeds XML into its platforms.

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Claire Trevis, Lowcosttravelgroup’s Group Operations Director, said: “Lowcosttravelgroup.com continues to experience rapid growth by signing strategic deals with some of the biggest names in travel. Our experienced management team understands the importance of efficient technology and how it enhances the travel shopping experience, which is why we want to build our future international success alongside the proven, reliable and latest technology from Amadeus.

“Just because travellers are looking for the best deals does not mean they should have to settle for a second-rate online experience. Using Amadeus Web Services, our developers are building the kind of shopping and booking experience that helps our customers find exactly what they need, resulting in higher online sales conversion rates and supporting our continued expansion into the long-haul market.”

Scott Davies, Commercial Director, Amadeus UK, added: “As the number one investor in new technology and R&D, Amadeus is best placed to work with ambitious companies like Lowcosttravelgroup.com that refuse to risk their future plans on legacy GDSs that fail to meet the needs of today’s online consumers. At the same time, it is clearer than ever that Amadeus is able to offer better connected and smarter technology advantages to its customers.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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