News

American Airlines to Offer Premium Economy

American Airlines to Offer Premium Economy

American Airlines plans to offer customers more choice by introducing Premium Economy on its international wide-body fleet. Premium Economy will be available in late 2016, and will offer a new class of service directly behind Business Class, providing an enhanced product offering compared to Main Cabin.

“Travellers want more choice when they fly and have unique preferences depending on each trip,” said Andrew Nocella, American’s Chief Marketing Officer. “Our customers tell us they want a class of service between Business Class and Main Cabin, and this feedback provided the genesis for our new Premium Economy service.

“Premium Economy is offered today by many premier carriers around the world. We studied those offerings and developed a world-class product with larger seats, more legroom, improved entertainment and upscale headphones and amenity kits, just to name a few features of this new service. As the world’s largest carrier, we are excited to introduce this product for our customers.”

American will also add Premium Economy to all Boeing 777-300ERs, 777-200ERs, 787-8s and Airbus A330s over the next three years. The 777-300ER will feature First Class, Business Class, Premium Economy, Main Cabin Extra and Main Cabin seating options for customers. All other retrofitted aircraft will continue to offer all-aisle access, lie-flat seats in Business Class, as well as Main Cabin Extra and Main Cabin seats.

The Boeing 767-300s will not be retrofitted with Premium Economy as those aircraft are scheduled for retirement in the coming years.                                                                                       

Customers sitting in Premium Economy will enjoy a leather seat featuring 38 inches of pitch, personal on-demand entertainment systems, larger touchscreen monitors with access to movies, TV shows, music and games, and noise reducing headphones.

On the ground, customers will be able to check in up to two bags free of charge and board earlier with priority boarding. In the air they will enjoy an enhanced meal service, access to global wi-fi connectivity, and hours of on-demand entertainment, as well as complimentary wine, beer and spirits.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

More in News

KLM’s First Boeing 787-10 Dreamliner

Michael FloodJuly 22, 2019

Dublin Airport Installs Automatic Aircraft Parking System

Michael FloodJuly 22, 2019

Emirates ‘Scores a Try’ with New Dubai Rugby Sevens A380 Livery

Michael FloodJuly 22, 2019

Royal Caribbean International Reveals New Allure of the Seas Features

Neil SteedmanJuly 22, 2019

Irish Ferries Family Summer Discounts to LEGOLAND Windsor Resort

Neil SteedmanJuly 22, 2019

British Airways and Lufthansa Suspend Flights to Cairo

Michael FloodJuly 21, 2019

Barry Hammond Wins Trip to Thailand

Michael FloodJuly 18, 2019

Dublin Airport’s First Responders Programme Saves 28 Lives

Michael FloodJuly 18, 2019

Visit California Summer Roadshow Comes to Dublin

Ian BloomfieldJuly 18, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland