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An ‘App-ortunity’ for Clients of Travel Counsellors

An ‘App-ortunity’ for Clients of Travel Counsellors

Travel Counsellors has launched its first consumer app, partnering with mobile app developer Apadmi to develop ‘my TC’, which is available from the Apple Store and Google Store.

The app provides leisure and corporate customers with instant access to travel information, itineraries and travel documents, as well as offering constant contact with the client’s Travel Counsellor if required, reflective of the company’s focus on making the experience as personalised as possible.

Varna, Bulgaria - October 24, 2015: Front view of Silver Apple iPhone 6S mockup with white screen and back side with Apple Inc logo. Isolated on white.

Rob Snelson, IT Director, Travel Counsellors, said: “We are very excited about the launch of ‘my TC’. Travel Counsellors is synonymous with high levels of personal service and that unique selling point has been encapsulated through a digital medium with the launch of this app. Using the very best technology combined with a caring heart to connect people is fundamental to our business and that is brought to light with this latest development.”

‘My TC’ also allows the Travel Counsellor to personalise booking information with imagery, names and trip notes on each part of the journey, as well as giving a countdown of upcoming trips. Customers will also have the ability to share details of their trip via e-mail and social media.

Last month ‘my TC’ was soft launched to 80 Travel Counsellors across the company’s seven global operations, with 350 corporate and leisure customers trailing the app, who provided feedback prior to the app being released this week. Following the first day of launch the app had almost 900 new users signed up, was accessed 2,000 times and viewed in 38 countries so far.

Cork-based Travel Counsellor Mary Foyle was part of the focus group and shared some feedback from one of her clients who said: “I have been using the Travel Counsellors App for a few weeks and it made such a difference to my travel plans. I was able to access my travel documents at the push of a button rather than searching through emails, even without wi-fi. Having my itineraries at my fingertips makes travelling so much easier. For me Travel Counsellors just got even more personal with the ‘My TC’ app.”

Mary continued: “The app definitely won’t replace the personal relationship I have with my customers, but I think it will actually enhance the service I provide. There are clear benefits for my business too – with the sharing functionality, customers can easily pass on my details and post on social media about their fantastic experience.”

Rob Snelson added: “This is the first phase in an ongoing programme of development for the app, with further features and functionality planned for roll-out over the coming months.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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