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Annual Jumbo Event Aims to Raise Millions for Thailand’s Elephants

Annual Jumbo Event Aims to Raise Millions for Thailand’s Elephants

The highly popular King’s Cup Elephant Polo tournament is celebrating its twelfth anniversary in the royal seaside town of Hua Hin from 28th August – 1st September 2013 and promises to have a tonne of ele-fun activities both on and off the field!  Elephant Polo Monks blessing

The four-day festival has something for everyone including a spectacular opening parade, celebrity matches, Chang Noi Day (Children’s Day) with a baby elephant camp and fun fair, and this year for the first time, Ladies Day with prizes for the best dressed. A Moulin Rouge themed Auction Gala Dinner tops off fundraising efforts with all the proceeds donated to various projects for the betterment of Thailand’s elephants.

With free admission for everyone, spectators will also be able to rub shoulders with European and Asian royalty, international sporting stars and local celebrities. This year will see Thailand’s defending champions King Power team go head to head with the New Zealand Rugby All Black’s Robin Brooke, Olo Brown and Charles Riechelmann, European royals Prince Carl-Eugen Oettingen-Wallerstein and his wife Princess Anna and daughter Princess Joanna. Miss Tiffany Thailand will also be adding a hint of fun and a lot of colour to the event with a full team of transgender beauty queens playing to win as well performing at the Gala Dinner.

The tournament was introduced to Thailand in 2001 by Anantara Hotels, Resorts & Spas and has grown to become one of the biggest charitable events in Thailand. To date the event has raised almost US$600,000 for projects that better the lives of Thailand’s elephant population, including housing for the mahouts and families, shelters for the elephants and a mobile blood centrifuge and elephant ambulance for the Thai Elephant Conservation Centre (TECC).

In addition to the 30 rescued street elephants who now enjoy a comfortable lifestyle at Anantara Golden Triangle Elephant Camp & Resort, the annual event allows a further 50 young elephants to be taken off the streets for the two week period during the tournament, providing them with a native forest environment, the best food possible, as well as the only proper veterinary check and vitamins they receive all year.

Street life can be tough for an elephant, walking through crowded tourist areas and busy roads for ten hours a night, forced to rest during the day on small green spaces within the cities, often without shade and water. The King’s Cup schedule is deliberately designed to give these elephants rest and relaxation on a scale they are never afforded in their ‘normal’ lives.

Since 2009 donations have also gone to funding the world’s first ever elephant therapy programme to research the rehabilitation benefits for autistic children.  The Thai Elephant Therapy Project (TETP) was created in conjunction with Chiang Mai University and the TECC, initially allowing a further five elephants to be rescued off the streets of Bangkok, rented and trained as assistant therapists for autistic children. The programme now runs free therapy sessions for Thai children every year.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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