ArrivalGuides has formed a strategic content partnership with Opera Software to feature ArrivalTV’s online video channel as an app in the Opera TV Store. ArrivalTV joined the Opera TV Store through Opera TV Snap, a technology that transforms online video channels into ready-to-run apps for connected-TV.
TV as we once knew it belongs to the past, as unique video channels are created online on a daily basis. On-demand TV is now one of the key ways for consumers to find the content they require. This month’s Google survey, The 2013 Traveler’s Road to Decision: Affluent Insights, found that: “About 55% of travellers watch travel videos online, an increase of five points since 2012. The influence of travel videos among affluent travellers is significant, with 90% taking some type of action after viewing a travel video online, while 62% say that it influences where they decide to travel.”
Through ArrivalGuide’s partnership with over 130 official tourist bureaus, ArrivalTV will help consumers find inspiring destination videos from the key local experts in each destination. ArrivalTV is a one-of-a-kind channel, allowing tourist bureaus to publish their inspirational destination videos and to reach millions of travellers through the ArrivalGuides network of more than 240 leading travel operators, YouTube, Dailymotion, and TV apps for OEMs such as Sony, Samsung, Philips and Boxee.
“Our partnership with the tourist bureaus and many of the key travel operators in the world, combined with our work with Opera Software, gives us a great potential to create a unique on-demand TV travel channel,” said Magnus Aideborn, Chief Executive of ArrivalGuides.
“Video is the most popular kind of content among Smart TV viewers, and what better way to make use of the TV’s larger canvas than with video of inspiring destinations from all corners of the globe, on demand whenever wanderlust strikes you,” said Daniel Nordberg, Director of Business Development for TV & Devices, Opera Software.
ArrivalGuides have also teamed up with Big5World Film & TV production (producer of a number of award-winning marketing and tourist films for cities such as Amsterdam, Stockholm, Heidelberg and Gothenburg) to help destinations produce high quality and inspiring videos.