Norwegian Air Shuttle ASA recently launched Betria Interactive’s new FlightPath3D Moving Map & Destination ‘geotainment’ service on its new B787 Dreamliner fleet. The FlightPath3D product launch is a fully integrated inflight moving mapping service that includes a flight preview ‘auto-play’ script broadcast during aircraft boarding, a new in-seat interactive 3D map application with detailed satellite imagery and integrated street maps.
This next generation product suite is enhanced by a new Destination Guide information service that updates relevant point-of-interest information periodically for each of Norwegian’s destination cities. Point-of-interest content is delivered by ArrivalGuides, which specialises in delivering B2B destination content solutions for the travel industry.
“The FlightPath3D product suite provides a captivating new interactive media experience that compels its audience to explore the world around them, said Boris Veksler, President of Betria Interactive. “By combining our street level map context with ArrivalGuide’s destination-focused POI content we have delivered the industry’s most engaging and relevant information service that enriches the passenger’s travel experience.”
“Integrating POI features with detailed city street maps is a unique innovation to inflight entertainment service offerings that are available today,” said Boris Bubresko, Norwegian Head of Business Development.“The initial feedback from our passengers has exceeded our expectations.”