Laos, the host country of ATF TRAVEX 2013, has captured the industry’s attention. Delegates around the world are keen to see Vientiane, the capital of Lao PDR, which will host the 32nd instalment of ATF from 17th to 24th January 2013.
ATF TRAVEX will take place from 22nd to 24th January at the Lao International Trade Exhibition and Convention Centre (Lao ITECC), one of the most prestigious shopping and recreational centres in Vientiane. Situated on the MekongRiver, Vientiane is the economic centre of Laos. It is celebrated for its ecotourism, Buddhist culture and food. This is the second time that Vientiane will be hosting the event.
Professor Dr Bosengkham Vongdara, Lao’s Minister of Information, Culture and Tourism, said: “This is an exciting time for Laos’ tourism industry and we are honoured to host ATF 2013. Since we last hosted ATF nine years ago Laos has grown in infrastructure and facilities. Through ATF we will do our best to contribute to strengthen and build an ASEAN community by 2015, as adopted and promoted at ASEAN summits by the region’s leaders.”
Saly Phimpinith, Director-General, Tourism Marketing Department at the Ministry, added: “We are adding about 300 rooms this year to our existing capacity of about 3,000. We also wish to give ATF TRAVEX delegates a glimpse of this simply beautiful country through the pre-show city tours and post-show tours.”
ATF TRAVEX 2013, the three-day travel trade mart component of the ASEAN Tourism Forum, is a showcase for the largest contingent of ASEAN destination products and services. TRAVEX has recorded strong interest and rapid take up rate early in its registration process. With eight months to go, the event has reported sales of more than 140 booths till date. Buyer registrations have hit a record high of 310 registrations, 40% more compared to the same time last year. Some 70 leading international media have also registered early.
This interest is attributed to the ATF TRAVEX’s continued success in delivering quality business leads and industry information. ATF combines business appointments, an education component and numerous social functions. Held in an extensive exhibition hall, the business appointments will encompass the majority of delegates’ schedules over the three days.
The ASEAN Tourism Conference (ATC) – the educational component of ATF – will feature sessions by industry veterans, which will engage the audience through presentations and panel discussions on the major trends, and issues affecting ASEAN tourism today.