ASEAN Tourism Forum Kicks Off in Sarawak

ASEAN Tourism Forum Kicks Off in Sarawak

The Prime Minister of Malaysia, Dato Seri Najib Tun Razak, speaking to delegates as he formally opened the ASEAN Tourism Forum, said that future tourism growth potential for the ASEAN countries is brighter than the global level. Tourist arrivals to Southeast Asia are projected to increase from 69.9 million in 2010 to 187 million in 2030, thereby raising the global market share from 7.4% to 10.3%.

IMG_5016The 33rd ASEAN Tourism Forum has attracted more than 1,600 delegates, including 879 sellers from member countries and 462 international buyers, to Sarawak, Malaysia.


The opening ceremony was a spectacular and colourful display that highlighted the cultural diversity of the nation. A performance by the renowned international violinist, Dennis Lau, was a highlight of the event. This is the sixth occasion that Malaysia has hosted the ATF.IMG_5103

The event is taking place in Kuching, the capital of Sarawak, which sits on the island of Borneo.

Last year Sarawak attracted 4.1 million visitors, who spent €1.8 billion in this eco-friendly destination.

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Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

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