News

ATF-2016 – Tourism Malaysia Plans for Growth

ATF-2016 – Tourism Malaysia Plans for Growth

Tourism Malaysia is planning a range of marketing promotions designed to increase visitor numbers in 2016. The destination is very much a top-mind-destination according to Dato Abdul Khani David, with a list of USPs such as value for money, best of Asia in one destination, well developed infrastructure, a great diversity of culture and attractions, modern transport and communications, and a safe destination.

Dato Abdul Khani David-Tourism Malaysia.

Dato Abdul Khani David, Tourism Malaysia

The targets for 2020 under the Malaysia Tourism Transformation Plan are 36 million tourist arrivals up from 24 million in 2009, with RM168 billion in tourist receipts, up from RM53 billion in 2009 – ambitious but achievable according to Tourism Malaysia.1-IMG_9843

The target for 2016 is 30.5 million tourist arrivals.

The country has 4,072 hotels with 262,021 rooms. There are new luxury hotels planned such as the St Regis Kuala Lumpur in KL central opening in April 2016, the St Regis Langkawi also in April 2016, while the W Hotel in Jin Ampang will open in 2017, as will the Four Seasons Place at the KLCC.

The Jumeriah Hotel KL, listed to open in Jin Amapang in 2021, is claiming 6-star status.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

More in News

British Airways has launched a range of luxury and holiday deals

Michael FloodOctober 30, 2020

What to Expect at London Travel Week Virtual

Michael FloodOctober 29, 2020

ITB Berlin to Remain Virtual-Only in 2021

Neil SteedmanOctober 29, 2020

Almost 200 European Airports Facing Insolvency in Coming Months, Warns ACI Europe

Neil SteedmanOctober 27, 2020

Irish people hoping for a jet-set summer as Aer Lingus research unveils 2021 travel trends

Michael FloodOctober 27, 2020

IATA Urges Government Focus on Testing to Replace Quarantine

Neil SteedmanOctober 27, 2020

Irish Golfers Spend €584 per day on Golf in Spain

Michael FloodOctober 27, 2020

International Co-ordination Could See Tourism Recover by 2022, Says WTTC

Neil SteedmanOctober 27, 2020

Two Steps to Marketing Your Business Out of COVID-19 in Partnership with The Five Percent

Michael FloodOctober 27, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland