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BA and Iberia Select Travelport Rich Content and Branding

BA and Iberia Select Travelport Rich Content and Branding

Travelport has announced that British Airways and Iberia have signed up for its airline merchandising solution, Travelport Rich Content and Branding, for which over 140 airlines are now fully implemented.

Travelport has also continued to enhance Rich Content and Branding by adding new search functionality and increased opportunities for upselling by offering the ‘next product/price point up’, with a full comparison of associated attributes and ancillaries.

The solution takes branded fares, product attribute selling, comparison shopping and ancillary service attachments to an innovative level in the travel industry by enabling airlines to fully display their brand proposition, exactly as they would on their own websites. It includes rich product descriptions and graphics, optional or ancillary products for sale, including fares families and gives airlines the greatest control possible over how their products appear on travel agents’ screens.

Derek Sharp, Senior Vice President and Managing Director, Air Commerce, Travelport, said: “We are delighted that both carriers have chosen to take advantage of our innovative merchandising capabilities, which are unrivalled in the industry. Both British Airways and Iberia are important, long-standing airline partners and today’s announcement is very good news for our mutual customers around the world.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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