News

BA / Brand USA Megafam for UK Agents

BA / Brand USA Megafam for UK Agents

British Airways has been appointed Founding Airline Partner in the UK for Brand USA, the new tourism marketing body. BA will work with Brand USA on industry and travel agent activity, including a Megafam trip for UK agents, as well as advertising campaigns in trade and consumer press.

BA will receive exclusive airline recognition and Brand USA benefits in the UK, such as priority on new initiatives, promotions and major marketing co-op campaigns, as well as inclusion at all Brand USA functions at major industry events.

Brand USA Logo

Jay Gray, Vice President of Business Development, Brand USA, said: “We are extremely pleased to announce the inaugural partnership between British Airways and Brand USA. Working with the UK’s national carrier ensures the gravitas and long-term commitment that we dedicate to the market, the largest overseas visitor market to America.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Shannon’s Place in National Aviation Reflected in 2019 Awards Wins

Neil SteedmanJuly 17, 2019

Cork Airport Celebrates Summer Season With Goody Bags

Neil SteedmanJuly 17, 2019

Hertz Takes Home Top Honours in 2019 Trazees Awards

Neil SteedmanJuly 17, 2019

Irish Ferries Family Holidays to Alton Towers & CBeebies Land

Neil SteedmanJuly 17, 2019

Visit California Summer Roadshow Comes to Dublin

Ian BloomfieldJuly 16, 2019

Blackpool Launches a £100,000 Design Competition

Michael FloodJuly 15, 2019

CAR Issues November Licence Round Timetable

Neil SteedmanJuly 15, 2019

Orlando Announces Record 75 Million Visitors

Michael FloodJuly 12, 2019

Ireland Voted ‘Best European Destination’ for Groups

Michael FloodJuly 12, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland