British Airways has been appointed Founding Airline Partner in the UK for Brand USA, the new tourism marketing body. BA will work with Brand USA on industry and travel agent activity, including a Megafam trip for UK agents, as well as advertising campaigns in trade and consumer press.
BA will receive exclusive airline recognition and Brand USA benefits in the UK, such as priority on new initiatives, promotions and major marketing co-op campaigns, as well as inclusion at all Brand USA functions at major industry events.
Jay Gray, Vice President of Business Development, Brand USA, said: “We are extremely pleased to announce the inaugural partnership between British Airways and Brand USA. Working with the UK’s national carrier ensures the gravitas and long-term commitment that we dedicate to the market, the largest overseas visitor market to America.”