News

BA Cabin Crew Using iPad2

BA Cabin Crew Using iPad2

British Airways cabin crew are now using iPad2s to have prior awareness of customer preferences and a greater understanding of each customer’s previous travel arrangements. The iPad lets crew quickly identify where each customer is seated, who they are travelling with, their Executive Club status and any special meal requests. The iPad is currently being trialled with 100 cabin crew with the aim to roll it out to all senior crew members across the airline in the coming months.

It gives cabin crew a whole library of information at their fingertips including timetables, safety manuals and customer service updates. It also means any issues can be logged with ground-based colleagues around the network prior to departure so solutions can be delivered while the flight is airborne.

When all the passengers have boarded and just before the doors are shut, cabin crew are normally handed a long scroll of paper, listing up to 337 customers. With the new iPads cabin crew simply refresh their screen when the doors have closed through wireless 3G networks and have a complete list of passengers on board.

Bill Francis, British Airways’ head of inflight customer experience, said: “The iPad is already allowing us to offer a more personalised onboard service, but the possibilities for future development are endless. We are receiving great feedback from cabin crew and customers already. It allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Wendy Wu Tours Showcases Wonders of Japan

Fergal McAlindenJune 18, 2019

TTM+ 2019 at Ocean Marina Yacht Club in Pattaya, Thailand

Michael FloodJune 17, 2019

Aer Lingus Celebrates with up to 20% off Flights

Michael FloodJune 17, 2019

Marriott International Officially Opens Aloft Dublin City

Neil SteedmanJune 17, 2019

Hertz Launches My Hertz Weekend Car Rental Subscription Service in Italy

Neil SteedmanJune 16, 2019

Children Go Free with Stena Line to Britain

Neil SteedmanJune 14, 2019

Airbnb Launches New Adventures Product

Neil SteedmanJune 14, 2019

Ryanair to Acquire Malta Air Operator Certificate with Purchase of Malta Air

Neil SteedmanJune 13, 2019

ITTN’s Great Value Travel Deals – 13th June 2019

Neil SteedmanJune 13, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland