BA Trials Automated Check-in Service

BA Trials Automated Check-in Service

British Airways is to trial a new automated check-in service in France that it claims will take away some of the hassle of air travel – and also a complimentary porter service for premium Executive Club passengers departing from London Heathrow T5.

Selected passengers travelling on flights from France will be given the option to be automatically checked in and assigned a seat by the airline and sent their boarding pass electronically 24-hours before departure.

The service, part of a £5 billion investment programme, will be extended to a wider group of passengers next spring. If the trials are a success, the aim is to make the service an option for all customers across the BA network by end-2013.

British Airways

Frank van der Post, BA Managing Director of Brands and Customer Experience, said: “Customers have so much to think about prior to a trip, be that finishing up in the office or getting the kids’ suitcases packed. We’re aiming to give them one less thing to think about by giving them the choice to be checked in automatically and sent their boarding pass electronically. Then they just need to drop off any bags and make their way to the plane.”

First and Gold Executive Club

BA is also trialling a complimentary porter service for First and Gold Executive Club customers departing from London Heathrow T5. Customers will be greeted at their vehicle as it pulls up alongside the terminal by a host and offered the service of a porter, who will escort them and transport their luggage to the First class check-in area.

At New York JFK and Hong Kong International Airport, trials have been taking place to help customers navigate quickly through the buildings, with customer service staff positioned in the baggage and arrivals halls, and, in the case of Hong Kong, at the train station.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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