News

BA Trials NDC-standard Ticketing with Skyscanner

BA Trials NDC-standard Ticketing with Skyscanner

British Airways has teamed up with Skyscanner for trials that will see BA become the first global airline to offer tickets using IATA’s New Distribution Capability standard, which offers customers a more informative and flexible choice when booking airline tickets. Skyscanner is the first travel meta-search engine with the capacity to display and sell the tickets directly.

The solution will enable customers to browse elements including cabin details, baggage allowance and upgrade options. Initially, it will be available to customers using smartphones in the UK and through all devices in France, Germany and Switzerland.

Sara Dunham, BA’s Head of Marketing, Retail and Direct, said: “This partnership with Skyscanner will improve the experience for customers booking flights through travel search engines and they will be able to view more information about their flight from cabin choice to aircraft type.

“We all know consumers are more sophisticated and demand a more seamless experience, and this initiative lets us deliver that while still maintaining a direct relationship between the customer and British Airways. We look forward to seeing how this trial progresses.”

Initially, the move will only apply to British Airways ticket sales via Skyscanner’s facilitated booking engine, but in the future the airline is aiming to offer customers the ability to buy the full range of ancillary options, such as allocated seating and additional baggage through the travel search site.

Skyscanner’s decision to choose NDC positions it as a global distribution point for advanced ticket and ancillary bookings. The travel search engine can now easily publish and process any NDC-ready provider’s tickets.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

LATA Expo to Debut in London in June

Neil SteedmanFebruary 22, 2020

MSC Cruises Updates Itinerary for MSC Bellissima’s Grand Voyage of Asia

Neil SteedmanFebruary 22, 2020

eTravel is Third Europcar Sign Up Winner

Neil SteedmanFebruary 22, 2020

Qatar Airways Increases Shareholding in IAG to 25.1%

Neil SteedmanFebruary 20, 2020

TC Ireland Reveals Top 10 Long-Haul and Short-Haul Booking Lists

Neil SteedmanFebruary 20, 2020

ITTN’s Top Travel Deals – 20th February 2020

Neil SteedmanFebruary 20, 2020

Coronavirus Update: Passengers Leave the Diamond Princess, ITB China Cancelled

Neil SteedmanFebruary 20, 2020

Summer Family Fun Offers on Haven Family Holidays with Irish Ferries

Neil SteedmanFebruary 20, 2020

Royal Caribbean International Signs Agreement with Antigua and Barbuda

Michael FloodFebruary 20, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland