News

Belfast City Airport Wins CIM Excellence Award

Belfast City Airport Wins CIM Excellence Award

George Best Belfast City Airport has scooped gold for the Best Sales Campaign at the Chartered Institute of Marketing Excellence Awards held in Belfast. The airport’s marketing team beat off tough competition to win the award for its successful campaign to promote the value of its onsite parking via its online booking system.

Belfast City Airport Award

George Best Belfast City Airport’s Commercial and Marketing team show off the Award

Using a marketing mix of outdoor advertising, e-zines, ad bikes, website banners and Facebook ads, the airport team increased online car park bookings by 40% and were able to show a 420% return on investment.

Katy Best, Commercial and Marketing Director at George Best Belfast City Airport said: “We are absolutely delighted to be honoured by our peers in the Chartered Institute of Marketing. I have the privilege of working with a very talented team at the airport and this celebrated award is in recognition of their innovative hard work that aims to place airport users at the centre of our operations.

“Our online car parking system via our website is just one in a suite of products and services that we will continue to pioneer to ensure we present the travelling public with a user friendly airport that exceeds the customers’ experience.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

KLM Opens First Part of New Crown Lounge at Schiphol

Neil SteedmanDecember 12, 2018

Become a Thailand Expert and Win a Fam Trip

Neil SteedmanDecember 12, 2018

Cork Airport to Welcome 149,000 Passengers Over the Festive Season

Neil SteedmanDecember 12, 2018

Visit Seattle Appoints Black Diamond for UK & Ireland Representation

Neil SteedmanDecember 12, 2018

Hertz and CLEAR Partner to Provide Biometrics for Faster Exits

Neil SteedmanDecember 12, 2018

Topflight Counts Down with 12 Days of Christmas Offers

Neil SteedmanDecember 12, 2018

Travelport to Be Acquired by Siris and Evergreen for US$4.4 Billion

Neil SteedmanDecember 12, 2018

New Wendy Wu Tours in Inaugural South America Brochure

Neil SteedmanDecember 11, 2018

American Airlines Thanks Trade with Christmas Lunch

Ian BloomfieldDecember 11, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland