George Best Belfast City Airport has scooped gold for the Best Sales Campaign at the Chartered Institute of Marketing Excellence Awards held in Belfast. The airport’s marketing team beat off tough competition to win the award for its successful campaign to promote the value of its onsite parking via its online booking system.
Using a marketing mix of outdoor advertising, e-zines, ad bikes, website banners and Facebook ads, the airport team increased online car park bookings by 40% and were able to show a 420% return on investment.
Katy Best, Commercial and Marketing Director at George Best Belfast City Airport said: “We are absolutely delighted to be honoured by our peers in the Chartered Institute of Marketing. I have the privilege of working with a very talented team at the airport and this celebrated award is in recognition of their innovative hard work that aims to place airport users at the centre of our operations.
“Our online car parking system via our website is just one in a suite of products and services that we will continue to pioneer to ensure we present the travelling public with a user friendly airport that exceeds the customers’ experience.”