News

Brand USA Reports Successful First Phase to UK Campaign

Brand USA Reports Successful First Phase to UK Campaign

Brand USA has announced a successful start to its campaign in the UK, which launched on 1st May with a mix of 60-, 20- and 15-second TV spots, as well as digital, billboard, out of home (e.g. London Underground stations) and trade print advertisements, plus online and social media. The three-month campaign cost over £2.3 million and preliminary results indicate strong upward trends in intent to visit, consumer sentiment, and engagement.

In the UK, the percentage of those who intend to visit the USA has increased by 14% in the months since the launch. Consumer sentiment is also trending positive and the USA is now being described as ‘energetic’ and ‘has something for everyone’; is ‘optimistic’; and ‘a place with limitless possibilities’.

Brand USA Logo

Jay Gray, Vice President of Business Development, Brand USA, said: “We are extremely pleased how the campaign has run to date, and with the results so far.”

The UK is the USA’s largest overseas market for international inbound travel (Canada and Mexico are the largest international markets to the USA). Of the 62 million international visitors to the USA in 2011, 3.84 million visitors were from the UK.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Titanic Belfast Re-Opens Its Doors with Free Admission for Frontline NHS Health Workers

Michael FloodAugust 3, 2020

Asia Pacific Prepares To Welcome Back Tourists

Michael FloodAugust 3, 2020

WTM London and Travel Forward Reveal Extensive Plans for 2020

Neil SteedmanAugust 3, 2020

WTTC Calls On Governments to Implement Comprehensive Testing Facilities at Airports

Neil SteedmanAugust 2, 2020

Global Borders Slowly Reopening UNWTO Research Reveals

Neil SteedmanAugust 2, 2020

Topflight announce redundancies as a result of their Strategic Review

Michael FloodJuly 31, 2020

TUI closing 166 shops in the UK and Ireland

Michael FloodJuly 30, 2020

Travelport launches free Airline Health & Safety Tracker

Michael FloodJuly 30, 2020

ITAA Forms Supplier Council for Affiliate Members

Neil SteedmanJuly 29, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland