Holidaying in Scotland will be promoted overseas and in the UK on 1.5 million DVD and Blu-ray copies of ‘Brave’, which hit the shops on Monday 26thNovember with the Blu-ray containing exclusive behind-the-scenes footage of Disney•Pixar animators on research trips to Scotland.
Among a host of extras on the Brave Blu-ray is a documentary entitled ‘Brave New World’, which shows Disney•Pixar staff on a series of research trips during the movie’s production, visiting locations such as the Callanish Stones on Lewis, Dunnottar Castle in Aberdeenshire, and Loch Ness and Eilean Donan Castle in the Highlands.
In the documentary, Emma Thompson, the voice of Queen Elinor in the movie, says: “They loved it, as everyone does, because it’s the most beautiful country in the world.”
Mike Cantlay, Chairman of VisitScotland, said: “Disney•Pixar’s Brave has catapulted Scotland into the hearts and minds of millions of people all over the world, raising the profile of our country and inspiring potential visitors to come and experience our amazing landscapes, legends and history for themselves. The film’s release on DVD and Blu-ray, including fascinating special features that really are ‘money-can’t-buy’ adverts for this country, along with a chance to win a ‘Legendary Break’ here, will further boost this unique campaign to promote Scotland.”
The VisitScotland promotion and competition is the latest marketing campaign to promote the country on the back of the worldwide exposure presented by the movie. The national tourism organisation has also revealed that its Visitscotland/brave website has received 1.5 million hits since it was launched earlier this year. The site features nearly 400 Brave holiday experiences from nearly 850 providers all over Scotland.