News

‘Brave’ DVD Promotes Scotland

‘Brave’ DVD Promotes Scotland

Holidaying in Scotland will be promoted overseas and in the UK on 1.5 million DVD and Blu-ray copies of ‘Brave’, which hit the shops on Monday 26thNovember with the Blu-ray containing exclusive behind-the-scenes footage of Disney•Pixar animators on research trips to Scotland.

VisitScotland Brave DVD

Merida lookalike Danna Simm joins Bob Beveridge and Paul Cochrane of the Clanranald Trust in the Royal Botanic Garden, Edinburgh, to celebrate the launch of Disney•Pixar’s ‘Brave’ on DVD and Blu-ray

Among a host of extras on the Brave Blu-ray is a documentary entitled ‘Brave New World’, which shows Disney•Pixar staff on a series of research trips during the movie’s production, visiting locations such as the Callanish Stones on Lewis, Dunnottar Castle in Aberdeenshire, and Loch Ness and Eilean Donan Castle in the Highlands.

In the documentary, Emma Thompson, the voice of Queen Elinor in the movie, says: “They loved it, as everyone does, because it’s the most beautiful country in the world.”

Mike Cantlay, Chairman of VisitScotland, said: “Disney•Pixar’s Brave has catapulted Scotland into the hearts and minds of millions of people all over the world, raising the profile of our country and inspiring potential visitors to come and experience our amazing landscapes, legends and history for themselves. The film’s release on DVD and Blu-ray, including fascinating special features that really are ‘money-can’t-buy’ adverts for this country, along with a chance to win a ‘Legendary Break’ here, will further boost this unique campaign to promote Scotland.”

The VisitScotland promotion and competition is the latest marketing campaign to promote the country on the back of the worldwide exposure presented by the movie. The national tourism organisation has also revealed that its Visitscotland/brave website has received 1.5 million hits since it was launched earlier this year. The site features nearly 400 Brave holiday experiences from nearly 850 providers all over Scotland.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

KLM Opens First Part of New Crown Lounge at Schiphol

Neil SteedmanDecember 12, 2018

Become a Thailand Expert and Win a Fam Trip

Neil SteedmanDecember 12, 2018

Cork Airport to Welcome 149,000 Passengers Over the Festive Season

Neil SteedmanDecember 12, 2018

Visit Seattle Appoints Black Diamond for UK & Ireland Representation

Neil SteedmanDecember 12, 2018

Hertz and CLEAR Partner to Provide Biometrics for Faster Exits

Neil SteedmanDecember 12, 2018

Topflight Counts Down with 12 Days of Christmas Offers

Neil SteedmanDecember 12, 2018

Travelport to Be Acquired by Siris and Evergreen for US$4.4 Billion

Neil SteedmanDecember 12, 2018

New Wendy Wu Tours in Inaugural South America Brochure

Neil SteedmanDecember 11, 2018

American Airlines Thanks Trade with Christmas Lunch

Ian BloomfieldDecember 11, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland