‘Brave’ DVD Promotes Scotland

‘Brave’ DVD Promotes Scotland

Holidaying in Scotland will be promoted overseas and in the UK on 1.5 million DVD and Blu-ray copies of ‘Brave’, which hit the shops on Monday 26thNovember with the Blu-ray containing exclusive behind-the-scenes footage of Disney•Pixar animators on research trips to Scotland.

VisitScotland Brave DVD

Merida lookalike Danna Simm joins Bob Beveridge and Paul Cochrane of the Clanranald Trust in the Royal Botanic Garden, Edinburgh, to celebrate the launch of Disney•Pixar’s ‘Brave’ on DVD and Blu-ray

Among a host of extras on the Brave Blu-ray is a documentary entitled ‘Brave New World’, which shows Disney•Pixar staff on a series of research trips during the movie’s production, visiting locations such as the Callanish Stones on Lewis, Dunnottar Castle in Aberdeenshire, and Loch Ness and Eilean Donan Castle in the Highlands.

In the documentary, Emma Thompson, the voice of Queen Elinor in the movie, says: “They loved it, as everyone does, because it’s the most beautiful country in the world.”

Mike Cantlay, Chairman of VisitScotland, said: “Disney•Pixar’s Brave has catapulted Scotland into the hearts and minds of millions of people all over the world, raising the profile of our country and inspiring potential visitors to come and experience our amazing landscapes, legends and history for themselves. The film’s release on DVD and Blu-ray, including fascinating special features that really are ‘money-can’t-buy’ adverts for this country, along with a chance to win a ‘Legendary Break’ here, will further boost this unique campaign to promote Scotland.”

The VisitScotland promotion and competition is the latest marketing campaign to promote the country on the back of the worldwide exposure presented by the movie. The national tourism organisation has also revealed that its Visitscotland/brave website has received 1.5 million hits since it was launched earlier this year. The site features nearly 400 Brave holiday experiences from nearly 850 providers all over Scotland.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Topflight Lake Garda

Topflight Lists Top Five Italian Family Holidays for Summer 2018

Neil SteedmanJanuary 21, 2018
Amadeus cytric Travel & Expense

Spanish TMC to Offer Amadeus Corporate Solution to Clients Worldwide

Neil SteedmanJanuary 21, 2018
WB Yeats 1

New Irish Ferries Cruise Ferry ‘W.B. Yeats’ Named in Germany

Michael FloodJanuary 19, 2018
Silversea Mark Webber

Silversea Offers Q&A Session with F1’s Mark Webber

Neil SteedmanJanuary 19, 2018
dnata Dublin Airport Facility

Emirates Group Company dnata Opens Catering Facility at Dublin Airport

Neil SteedmanJanuary 18, 2018
Audrey Italy

Audrey Headon to Represent ‘Discovery Puglia’ and ‘Best Holidays in Italy’

Michael FloodJanuary 18, 2018
Banana Barracks

Lainey’s Adventures: Getting a Second-Year Working Holiday Visa in Australia

Neil SteedmanJanuary 18, 2018
Cork Airport Cork Travel Fair

Two-Day Cork Travel Fair in February

Neil SteedmanJanuary 18, 2018
Royal Caribbean International Myers-Briggs Company

Royal Caribbean International Teams Up with CPP-The Myers-Briggs Company

Neil SteedmanJanuary 18, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland