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Burj Al Arab Introduces 24-Carat Gold iPads

Burj Al Arab Introduces 24-Carat Gold iPads

The Burj Al Arab hotel in Dubai has introduced bespoke 24-carat gold iPads for its in-house guests. Burj Al Arab Golden iPad

The 24-carat gold iPads, designed specifically for Burj Al Arab and engraved with the hotel’s logo, will be offered to every guest on check-in. The guests will be able to use the iPad as a ‘virtual concierge’ and – at the touch of the button – access information and the extensive selection of hotel services, such as the Guest Services Directory, detailed descriptions of Burj Al Arab’s restaurant options and spa menu, as well as private dining, butler and housekeeping services, among many other options.

“Our exclusive Burj Al Arab 24-carat gold iPads epitomise Jumeirah’s philosophy of ‘Stay Different’ and further enhance our guests’ experience during their stay”, said Heinrich Morio, Burj Al Arab’s General Manager. “We have also recently introduced iMacs inside all our suites to ensure that we offer thoroughly modern guest experiences and keep up with hospitality industry trends.”

“The Gold & Co. London 24-carat gold iPad is the ultimate in luxury accessories, hence we wanted it to be paired with Burj Al Arab, the world’s most luxurious hotel. The symmetry is obvious, as both the gold iPad and the hotel are unique in terms of extraordinary quality and design”, said Amjad Ali, Chief Executive of Gold & Co. London.

It is not the first time that Burj Al Arab has offered a unique version of the iPad. Back in October 2012, the hotel premiered an exclusive 24-carat rose gold iPad as part of its Pinking Burj Al Arab campaign in support of Breast Cancer Awareness Month. A single 24-carat rose gold iPad was created by Gold & Co. London especially for the cause, and had an engraved pink ribbon and the hotel’s logo on it.

The new 24-carat gold iPad will soon be available for purchase at Burj Al Arab’s bespoke boutique, alongside other cutting-edge technology products, such as the gold iPad mini, gold iPhone 5 and gold BlackBerry Q10.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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