Reed Travel Exhibitions has announced that its specialist corporate travel exhibition, Business Travel Market, will be co-located alongside World Travel Market in 2013, which will take place at ExCeL, London, from Monday 4th – Thursday 7th November.
The fifth edition of BTM will remain a two-day event with a pan-European Hosted Buyer Programme and will take place on Wednesday 6th – Thursday 7th November 2013, the final two days of WTM.
The move improves the offering for exhibitors and visitors for both events and demonstrates Reed Travel Exhibition’s continued commitment to deliver new business opportunities for its stakeholders.
Managing Director Richard Mortimore said: “Following RTE’s acquisition of BTM last year, it was always planned to put it alongside our flagship travel event, WTM. Our demographic data clearly shows that over 17,000 visitors to WTM reflect companies that have an involvement in business travel, so it is pleasing that we can now offer this specialist event at ExCeL for the last two days of WTM.”
BTM Exhibition Director Paul Robin added: “We are excited by the business opportunities the co-location with WTM gives our clients, but the good news doesn’t end there. We are continuing to invest and build on the success of BTM’s high quality Hosted Buyer Programme, the first in the corporate travel sector.
“We are also launching a series of invitation-only industry dinners throughout the year, as well as a brand new BTM Knowledge Conference in June in London. This creates many more touch points for our clients with the market throughout the year, all leading to the main event in November. More details will follow over the coming months, so very exciting times are ahead.”
WTM Chairman Fiona Jeffery said: “BTM co-locating with WTM in 2013 cements WTM’s position as the travel industry’s leading industry event by improving the offering for the exhibitors and visitors for both events.
“There is already significant synergy between BTM, Travel Technology and Global Village at WTM. WTM will benefit from the high quality airline, hotel and business travel providers BTM attracts. It also complements very well WTM’s established Business Day on Thursday, which this year includes Carolyn McCall, Chief Executive of easyJet, and will strengthen this part of our programme.”