News

Catalan Tourist Board Appoints New UK & Ireland Director

Catalan Tourist Board Appoints New UK & Ireland Director

The Catalan Tourist Board has appointed Aicard Guinovart as its new Director for the UK & Ireland.

Aicard joins the team with over 15 years’ experience under his belt with the Catalan Tourist Board. Prior to his new position in London, he served in the Promotion Department in the tourism office’s Barcelona headquarters, developing and organising innovative workshops, events and exhibiting at trade shows globally.

Bringing with him a wealth of destination and tourist board knowledge, Aicard will look to expand on social media efforts and the opportunity to reach a wider audience in market. His focus on educating consumers to Catalonia’s diverse holiday offerings – from beaches to family travels, and from city breaks to mountain adventures – remains paramount.

Aicard said: “As a leading tourism destination for the UK and Ireland markets, it is of the utmost importance that Catalonia is aware of the newest marketing promotional activities in order to maintain consumer interest. This market is an incredibly important one for us and reaching the consumer with compelling reasons to travel to our country is our number one priority.”

The Catalan Tourist Board office in London aims to increase the arrivals of British and Irish tourists to Catalonia, as well as to generate brand awareness of Catalonia as a leading tourist destination.

Catalonia is a Mediterranean destination in the Iberian Peninsula with a millenary history, its own culture and language, as well as a wealth of natural heritage. Its rich gastronomic culture and 65 Michelin-starred restaurants make it a prime destination for wine and culinary tourism.

Covering 32,107 sq km, Catalonia is divided into four regions: Barcelona, Girona, Lleida and Tarragona. Together, the territory offers visitors stunning scenery, culture, history and cuisine, from the towering heights of the Catalan Pyrenees to the spectacular coastline of the Costa Brava, Costa Barcelona, Costa Daurada and Terres de l’Ebre. Its diversity and excellent facilities place it among Europe’s prime tourist areas, welcoming 18 million tourists per year.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

25th Irish Travel Trade Awards Winners

It’s Awards Time – Don’t Forget Your Business Cards!

Neil SteedmanNovember 23, 2017
IMG_1757

PATA Decides to Expand UK Chapter to Include Ireland

Michael FloodNovember 23, 2017
Taktsang Monastery Featured Image

Wonders of Bhutan: Thimphu, Haa Valley and Taktsang Monastery

Neil SteedmanNovember 23, 2017
Iberia Express Cork-Madrid

Iberia Express Expands Cork-Madrid Route for Summer 2018

Neil SteedmanNovember 23, 2017
Cobalt Aircraft

Cobalt Air Announces Year-Round Flights from Dublin to Cyprus

Neil SteedmanNovember 23, 2017
aer-lingus-a320

Aer Lingus Black Friday Fare Offers Have Arrived

Neil SteedmanNovember 23, 2017
Emirates Thales Next-Generation IFEC

Emirates Partners with Thales for Next-Generation Broadband Connectivity

Neil SteedmanNovember 23, 2017
IMG_1828

Galway Hosts Successful Worldchoice Conference 2017

Michael FloodNovember 21, 2017
Aer Lingus Seattle

Aer Lingus Announces New 
Direct Route to Seattle

Neil SteedmanNovember 21, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland