Celebrity Cruises’ new ‘Modern Luxury Lives Here’ global brand campaign acts as a beacon to discerning travellers who love exceptional cuisine, fine wine, luxurious accommodations, and rich destination experiences.
The campaign leverages the iconic ‘X’ in the Celebrity logo and showcases what makes Celebrity truly unique. The fully integrated campaign will be visible across all channels, most noticeably on TV, digital and social media.
The cruise line’s new 30- and 60-second TV spots, named ‘Marco Polo’, offer a modern interpretation of the well-known game of call and response from childhood days gone by. The spot transcends the simplicity of the game when Celebrity Cruises staff members beckon like-minded travellers to answer the call of modern luxury. The spot targets those who would appreciate the experience that Celebrity delivers, just as Marco Polo was an explorer of the world who loved to discover and travel the globe.
This creative is complemented by three additional 30-second TV spots, which show what makes Celebrity so special. Two of these additional spots also have a special 15-second version. The campaign marks the first public manifestation of Celebrity’s collaboration with its new global creative agency, Venables Bell & Partners.