News

Chatbots Focus of Travel Tech Show at WTM London

Chatbots Focus of Travel Tech Show at WTM London

Chatbots are not going to take over the world yet but solid use cases are emerging, according to speakers during the final day of the Travel Tech Show at WTM London. TourCMS founder Alex Bainbridge said he could see good use cases in the tours and activities sector such as bots answering queries when offices are not open but consumers are still booking tours.

He added that bots would work well for multi-day tours when most customers need to speak to an agent during some part of the process. “If we could narrow that down a little with bots we could probably sell twice as many tours.”

Sandro Cuzzolin, Senior Manager, Business Development, Amadeus Travel Audience, said that chat service Line is years ahead in terms of integration with shopping, taxi services and payments.

John Newbold, co-founder of digital experience agency 383, said companies need to cut through the hype and be specific about when and where bots should be used: “As with most things, the best bots will be built on strong specific use cases with good user experience.” He also provided five thoughts for bot design that include not assuming they will be right for everything and how effective they will become when they can chat to each other to deliver “blended useful information”.

He also highlighted that the challenge for big companies would be enabling bots to access data from their existing technology.

Other experts predicted that some of the established platforms, such as WeChat, are a safer bet than travel companies trying to implement proprietary systems.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Voting for ITTN Awards Extended by One Week

Neil SteedmanOctober 16, 2019

Danny Giles Joins Silversea Expeditions

Michael FloodOctober 16, 2019

Last Chance to Enter ITTN+EMIRATES Travel Photographer of the Year

Michael FloodOctober 16, 2019

ITTN’s Great Value Travel Deals – 17th October 2019

Neil SteedmanOctober 16, 2019

Prague Convention Bureau Invites Corporate Buyers to Fam Trip and Workshop

Neil SteedmanOctober 16, 2019

WTM London to Highlight Isle of MTV Malta

Neil SteedmanOctober 16, 2019

Dublin Airport Avoca Store Wins Global Travel Retail Award

Michael FloodOctober 16, 2019

London Travel Week Announces Key Events

Neil SteedmanOctober 16, 2019

WTM London Welcomes the Finest Global Travel Buyers to Join 40th Edition

Neil SteedmanOctober 16, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland