Click&Go is seeking a Brand Manager “to define and drive Click&Go brand awareness to a position of being the leading consumer travel brand within Ireland and longer term a leading travel brand across Europe. The Brand Manager will also drive the customer experience focus internally and ensure that our brand promise is being translated into a superior customer experience mindset across all functions”.
PRIMARY RESPONSIBILITIES
- Ensure a clear brand strategy is in place for the Click&Go brand
- Work closely with relevant internal teams to ensure all marketing and product activity will meet commercial and company objectives
- Lead the development and implementation of annual brand plans and associated budgets
- Responsible for the development and ownership of brand architecture for brands
- Product innovation – working with relevant market and consumer insights, identify and evaluate opportunities for new products and holiday types
- Assist in development, management and implementation of brand advertising and media planning programme, including content strategy for ClickandGo.com
- Support in the development, management and implementation of appropriate public relations programmes to support development of brands
- Support the development and management of digital marketing activity in support of the annual brand plans, e.g. website development, social media, content, etc.
- Identify and exploit appropriate sponsorship and joint marketing initiatives in support of brand objectives, ensuring appropriate assets are secured and activated to full potential
- Manage internal brand communications for brands to ensure visibility/ understanding of the Click&Go brand and to assist the sales team through provision of the necessary tools to sell effectively
- Assist in developing a customer experience strategy that aligns with the Click&Go brand guidelines and reflects the company’s brand commitment to the customer
ESSENTIAL KNOWLEDGE, SKILLS AND EXPERIENCE
- Graduate with relevant marketing qualification
- 4+ years’ brand marketing experience, travel brand marketing preferred
- Experience in developing, management and activation of successful brand plans and strategies
- Proven experience and possess the ability to analyse internal and external market data, creating reports for the management team, providing well thought out consumer insights, and making sound recommendations
- Experienced in managing agencies
- Proven budget management experience
- Project management experience
- Proven sponsorship and event management
- Strong written and verbal communication skills with an ability to influence at all levels in a pressurised environment
- Highly organised and enthusiastic team player
- Capable of owning projects from specification to delivery and evaluation
- Ability to manage multiple projects simultaneously and to prioritise workload
- A solution thinker
- A team player – able to work with teams and across teams
- This job description is not intended to be all-inclusive. Employees may perform other related duties as required by the ongoing needs of the business
PERSONAL ATTRIBUTES
- Getting things done attitude. You understand the importance of delivering what you promise on time and on budget
- Highly numerate with a demonstrable data driven approach to problem solving
- Self-motivated and able to work under pressure to tight deadlines
- Obsessive attention to detail
- Commercial awareness and ability to translate theory to profitable execution
- Flexibility and a great team player
- Curious and willing to develop new skills to help maintain Click&Go’s ambitious growth plans
HOW TO APPLY
If you are interested in applying for this position, send an up-to-date CV and cover email to [email protected]. In your application you should clearly demonstrate how your skills and experience match the current requirements of Click&Go.
