News

Cristiano Ronaldo and Pelé in New Emirates Campaign

Cristiano Ronaldo and Pelé in New Emirates Campaign

Emirates, an Official FIFA Worldwide Partner, has announced that Cristiano Ronaldo, Portuguese captain and winner of the FIFA Ballon d’Or 2013, is its newest Global Ambassador. The airline has also premiered its campaign video featuring the football superstar alongside Brazilian legend and fellow Global Ambassador for Emirates, Pelé – see the Featured Video on the Irish Travel Trade News home page.

Emirates Global Ambassador Cristiano Ronaldo and Emirates Country Manager for Brazil, Fernando Suarez de Gongora

Emirates Global Ambassador Cristiano Ronaldo and Emirates Country Manager for Brazil, Fernando Suarez de Gongora

 

The announcement comes 74 days before the world’s most watched sporting event kicks off in Pelé’s home country of Brazil. Twice named FIFA Player of the Year, Ronaldo, who plays for the Emirates-sponsored Real Madrid, will lead his national team to South America to compete in his third tournament, his second as Captain. Making his senior team debut for his country in 2003, he has since been capped over 100 times, holding the record for the youngest Portuguese player to reach the number while also setting the record for most goals scored.

In January, the airline announced three times World Cup winner Pelé as their first Global Ambassador since the 2006 competition in Germany, when Franz Beckenbauer was brought on board.

Boutros Boutros, Emirates Divisional Senior Vice President of Corporate Communications and Brand, said: “Both Cristiano Ronaldo and Pelé are well-known around the world. It is not only that their names and faces are synonymous with top-quality football, but also that they have the ability to inspire and connect with people within and beyond the sports arena. Each year Emirates is involved in more than 200 sports events, where fans and customers share exclusive experiences. This campaign reflects the Emirates philosophy to go beyond transporting people and to connect them through sports and culture.

“Cristiano Ronaldo is an icon for this generation of football fans and is widely regarded as one of the greatest footballers on the pitch today.  He has broken records and earned awards throughout his career. He is massively talented but he doesn’t rest on his laurels. Instead, he works hard to continue pushing himself to new heights. This ethos, plus his ability to inspire fans across the world is why we are delighted to be working with him.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Blue Insurance Acquired by Cover-More Group of Australia

Neil SteedmanJuly 22, 2018

CAR Issues Regulation Notice Regarding Sindaco Ltd

Neil SteedmanJuly 20, 2018

Three Airports Welcome Norwegian 2019 Summer Schedule

Neil SteedmanJuly 20, 2018

Aegean Airlines is Skytrax Best Regional Airline in Europe 2018

Michael FloodJuly 20, 2018

Bangkok from €549, Sydney from €1,120 in Emirates July Sale

Neil SteedmanJuly 18, 2018

Lufthansa to Go Five Daily on Dublin-Frankfurt

Neil SteedmanJuly 18, 2018

Singapore Airlines Voted World’s Best Airline at Skytrax Awards

Neil SteedmanJuly 18, 2018

Finnair Extends ATTS Contract to Represent Airline in Northern Ireland

Michael FloodJuly 17, 2018

George Best to Overlook Donegall Square from New Belfast Hotel Rooftop

Neil SteedmanJuly 17, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland