Crystal Ski Holidays today unveiled a new brand identity aimed at promoting ski holidays to a broader audience in a fun and engaging way. The new branding also enables Crystal to work more effectively across multiple platforms with a focus on digital environments.
Ray Scully, Managing Director, said: “The new work gives us the opportunity to communicate with our customers in a more fun, modern and open way, showing our expertise and the range of holiday experiences we can provide. In a digital world, with hundreds of channels and new media brands, if you don’t regenerate and reform the brand, you are in an exposed position.”
As consumer channels continue to change and the digital space evolves, Crystal can now rapidly adapt. Digital magazines, video content and an optimised website are now also being developed with the new approach.