News

DAA Launches Ad Campaign in Northern Ireland

DAA Launches Ad Campaign in Northern Ireland

The Dublin Airport Authority is launching its first major advertising campaign in Northern Ireland. The campaign is aimed at promoting Dublin Airport’s extensive range of direct long-haul and short-haul services to business and leisure travellers in the North.

About half a million residents of Northern Ireland currently use Dublin Airport each year, but the DAA believes there is the potential to grow this number significantly over the medium term. 

The outdoor advertising, which started in recent days, is the first element in a longer-term marketing campaign planned by Dublin Airport in Northern Ireland.

Dublin Airport

The ‘Dublin Makes Sense’ campaign, which promotes Dublin’s extensive route network and its excellent value long-term car parking rates, will run on billboards throughout the North.

“Dublin Airport has unrivalled connectivity with 62 airlines serving more than 170 separate routes,” said Vincent Harrison, Director of Strategy. “With the improved road network, and better facilities at the airport, it’s now easier than ever to fly from Dublin.”

The 

DAA has selected outdoor advertising to kick-start its marketing activity in North Ireland. “These ads will encourage consumers in the North to consider the benefits of using Dublin Airport, as it offers a much wider range of direct services and better connections than any of its competitors in the North.”

The ads also highlight that long-term parking at Dublin Airport is priced from just £4 (€4.95) per day.

With direct scheduled services to the USA, Canada and the Middle East, Dublin offers smoother and more efficient onward connections to a host of long-haul destinations in North and South America, Africa, Asia and Australia. “We have direct scheduled services to 14 cities in North America, as well as to Abu Dhabi and Dubai,” Vincent added. “Dublin Airport can offer passengers long-haul routes to the west and the east and also an easy one-stop transfer to a huge range of international destinations.”

Passengers from the North using Dublin Airport can also save on Air Passenger Duty, which levies a government charge on all flights from UK airports. APD is currently £13 (€16.00) per passenger for economy short-haul and direct long-haul services from the North and up to £184 (€227) per passenger for premium class seats on indirect long-haul services. The Irish Government’s air travel tax is €3 (£2.43) per passenger regardless of the destination or the class of seat booked.

US-bound passengers using Dublin Airport can also clear all US customs and immigration checks at Dublin prior to their departure, ensuring a smoother arrival and much easier connections to onward destinations within the USA and beyond. 

“Pre-clearing US immigration and customs in Dublin means that the first queue you meet on arrival in the States is the queue for a taxi or a bus outside the terminal. It also greatly improves the transfer experience for US-bound passengers flying, as if you pre-clear in Dublin, your bags can be checked through to your final destination in the USA or beyond. No airport in the UK can offer this service to passengers.”

The billboard posters, which are designed to look like an airport departures board, were created by DAA’s advertising agency Cawley Nea. The ads, which highlight the fact that Dublin Airport has “more flights, more destinations and cheaper parking”, will run on high profiles sites in locations such as Belfast, Derry, Armagh, Omagh, Enniskillen and Newry. The initial phase of the campaign runs until the end of June.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

The Travel Corporation Christmas Awards Lunch

Michael FloodDecember 10, 2019

First Guests Arrive On Ocean Cay MSC Marine Reserve

Neil SteedmanDecember 10, 2019

WestJet Christmas Miracle, To Give or Receive?

Neil SteedmanDecember 10, 2019

The Travel Corporation Seeks Country Manager for One-Year Maternity Cover Contract

Neil SteedmanDecember 10, 2019

Busiest Christmas Entertainment Programme Ever at Dublin Airport

Neil SteedmanDecember 10, 2019

Aer Lingus Teams Up with Press Reader

Neil SteedmanDecember 10, 2019

New 2020 Gold Lunch Cruise Series Launched on Sydney Harbour

Neil SteedmanDecember 10, 2019

Sales for Silversea’s New Antarctica Bridge Fly-Cruise Service Open on 10 December

Neil SteedmanDecember 5, 2019

Hertz and Air France Launch Hertz DriveU Airport Transfer Service

Neil SteedmanDecember 5, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland