Reed Travel Exhibitions, the organisers of World Travel Market, has launched destinationleaders.tv, an online TV channel featuring senior executives and heads of tourist boards that discuss the challenges they are faced with and key trends in the marketplace.
Destinationleaders.tv follows on from the successful decisionmakers.tv, the leading TV channel profiling the movers and shakers in the travel industry. Both online channels offer a series of exclusive video interviews, delivered weekly all year round.
The website kicks off this week with an exclusive interview with Markly Wilson, Director of International Marketing, New York State Division of Tourism, who discusses New York’s successful marketing campaign, core goals, how they work with different tour operators, and the benefits of attending trade shows such as World Travel Market.
Each week different senior industry leaders will speak to destinationleaders.tv about the key issues for their tourist board and the industry. Other senior industry leaders set to appear on destinationleaders.tv over the next few weeks include:
· Chris Lee, Trade Marketing Manager, Tourism Authority of Thailand
· Ian Scott, Director, Dubai Tourism & Commerce Marketing, UK & Ireland
· José Aragão, Product Manager, Portuguese National Tourist Office
· Nabeel Al Zarouni, UK Country Manager, Abu Dhabi Tourism & Culture Authority
Micaela Juarez, Reed Travel Exhibitions’ Head of Marketing and Communications World Travel Market, said: “I am delighted to be launching destinationleaders.tv following on from the successful initiative we had in 2012 with decisionmakers.tv.
“World Travel Market, along with the WTM Vision Conferences, which are taking place in Russia, China, Brazil, Dubai and Italy this year, have always brought senior leaders together within the wider travel and tourism industry, principally through keynotes, panel discussions and networking events.
“Our audiences are constantly telling us they want to see more, hence the need for such online platforms. We hope both destinationleaders.tv and decisionmakers.tv will offer excellent industry insight, benefiting the marketplace all year round.”
Links to the interviews will be sent out to WTM’s database of more than 150,000 and also appear on WTM media trade partners’ websites.