News

Discover Thainess in 2015

Discover Thainess in 2015

At World Travel Market 2014 the Tourism Authority of Thailand (TAT) launched a new marketing and promotions campaign, Discover Thainess 2015. The new logo was officially unveiled on the Thailand stand by the newly appointed Minister of Tourism & Sport, H.E. Mrs Kobkarn Wattanavrangkul.

The Thai Minister Of Tourism Sport

H.E. Kobkarn Wattanavrangkul, Thailand’s Minister of Tourism & Sport

 

Discover Thainess emphasises the priceless treasures of Thailand that give Thainess its charm and make Thailand unique in its people and culture. It allows Thailand to differentiate itself from competitor Asian destinations, particularly as Thailand joins ASEAN in 2015, and allows tour operators to give added value to travellers by booking such experiences.

The experience-led ‘Thai way of life’ is at the centre of this campaign and promotes cultural activities such as Muay Thai boxing, Thai massage, Thai food and cooking schools, Thai classical dance, arts and crafts. There is also a focus on home stays and community-based tourism, which encourages tourists to have a more engaging and fulfilling holiday in Thailand.

Discover Thainess truly provides the visitor with an opportunity to discover Thailand’s heritage and interact with local people, thus providing even greater added value to their holiday.ThailandPhiPhiIsland1

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

More in News

Blue Insurance Acquired by Cover-More Group of Australia

Neil SteedmanJuly 22, 2018

CAR Issues Regulation Notice Regarding Sindaco Ltd

Neil SteedmanJuly 20, 2018

Three Airports Welcome Norwegian 2019 Summer Schedule

Neil SteedmanJuly 20, 2018

Aegean Airlines is Skytrax Best Regional Airline in Europe 2018

Michael FloodJuly 20, 2018

Bangkok from €549, Sydney from €1,120 in Emirates July Sale

Neil SteedmanJuly 18, 2018

Lufthansa to Go Five Daily on Dublin-Frankfurt

Neil SteedmanJuly 18, 2018

Singapore Airlines Voted World’s Best Airline at Skytrax Awards

Neil SteedmanJuly 18, 2018

Finnair Extends ATTS Contract to Represent Airline in Northern Ireland

Michael FloodJuly 17, 2018

George Best to Overlook Donegall Square from New Belfast Hotel Rooftop

Neil SteedmanJuly 17, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland