Discover Thainess in 2015

Discover Thainess in 2015

At World Travel Market 2014 the Tourism Authority of Thailand (TAT) launched a new marketing and promotions campaign, Discover Thainess 2015. The new logo was officially unveiled on the Thailand stand by the newly appointed Minister of Tourism & Sport, H.E. Mrs Kobkarn Wattanavrangkul.

The Thai Minister Of Tourism Sport

H.E. Kobkarn Wattanavrangkul, Thailand’s Minister of Tourism & Sport


Discover Thainess emphasises the priceless treasures of Thailand that give Thainess its charm and make Thailand unique in its people and culture. It allows Thailand to differentiate itself from competitor Asian destinations, particularly as Thailand joins ASEAN in 2015, and allows tour operators to give added value to travellers by booking such experiences.

The experience-led ‘Thai way of life’ is at the centre of this campaign and promotes cultural activities such as Muay Thai boxing, Thai massage, Thai food and cooking schools, Thai classical dance, arts and crafts. There is also a focus on home stays and community-based tourism, which encourages tourists to have a more engaging and fulfilling holiday in Thailand.

Discover Thainess truly provides the visitor with an opportunity to discover Thailand’s heritage and interact with local people, thus providing even greater added value to their holiday.ThailandPhiPhiIsland1

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Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

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