Meet Dirk ‘Discount’ Delaney the Third, the star of our spoof advertising campaign! He, along with Ali of Ali Tours, are here to remind you of the multiple benefits of pre-booking with DoSomethingDifferent.com http://email.gazetteers.com/cgi-bin1/DM/y/hA0bqYIv0BUaV0HsIz0Eh – and to give you a laugh too!
The campaign highlights the advantages of pre-booking excursions with a company acting as a principal and offering full public liability insurance if something goes wrong. The campaign features spoof character Dirk selling tickets with the tag line: ‘Love theme parks? I’ll take you for a ride’.
Annabel Cove, DSD’s Business Development Manager says: “We wanted to get across in a fun way that it is better to pre-purchase attractions and tours as opposed to buying them in resort. It reassures agents that as soon as their customer has booked, we accept responsibility.”
Annabel believes the company is one of the few in the add-ons sector to offer this protection. The company will also be rolling out technology that prompts agents to sell excursions during the booking process.