Don’t DoSomethingDaft –!

Don’t DoSomethingDaft –!

Meet Dirk ‘Discount’ Delaney the Third, the star of our spoof advertising 
campaign!  He, along with Ali of Ali Tours, are here to remind you of the multiple benefits of
 pre-booking with – and 
to give you a laugh too!

DSD Dick 'Discount' Delaney

The campaign highlights the advantages of 
pre-booking excursions with a company acting as a principal and offering full
 public liability insurance if something goes wrong. The campaign features
 spoof character Dirk selling tickets with the tag line: ‘Love theme parks? 
I’ll take you for a ride’.

DSD Ali Tours

Annabel Cove, DSD’s Business Development Manager says: “We wanted to get across in
 a fun way that it is better to pre-purchase attractions and tours as opposed to
 buying them in resort. It reassures agents that as soon as their customer
 has booked, we accept responsibility.”

Annabel believes the company is one of the few in the add-ons sector to offer
 this protection. The company will also be rolling out technology that prompts 
agents to sell excursions during the booking process.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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