Don’t DoSomethingDaft –!

Don’t DoSomethingDaft –!

Meet Dirk ‘Discount’ Delaney the Third, the star of our spoof advertising 
campaign!  He, along with Ali of Ali Tours, are here to remind you of the multiple benefits of
 pre-booking with – and 
to give you a laugh too!

DSD Dick 'Discount' Delaney

The campaign highlights the advantages of 
pre-booking excursions with a company acting as a principal and offering full
 public liability insurance if something goes wrong. The campaign features
 spoof character Dirk selling tickets with the tag line: ‘Love theme parks? 
I’ll take you for a ride’.

DSD Ali Tours

Annabel Cove, DSD’s Business Development Manager says: “We wanted to get across in
 a fun way that it is better to pre-purchase attractions and tours as opposed to
 buying them in resort. It reassures agents that as soon as their customer
 has booked, we accept responsibility.”

Annabel believes the company is one of the few in the add-ons sector to offer
 this protection. The company will also be rolling out technology that prompts 
agents to sell excursions during the booking process.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Tourism Thailand + THY 1

Elaine and Aoife Win Places on Tourism Thailand + Turkish Airlines Mega Fam – Cork Winner Tonight!

Neil SteedmanSeptember 21, 2017
Finnair eNews Story 5

Win a Two-Night Break for Two in Helsinki with Finnair and Sokos Hotels

Michael FloodSeptember 21, 2017
Qatar Airways Chauffer Service

Arrive in Style with Qatar Airways Luxury Global Chauffeur Service

Neil SteedmanSeptember 21, 2017
Sinead Reilly, Strategic Account Director, Northern European Region, Travelport

Travelport Appoints Sinead Reilly in New Role of Strategic Account Director for Northern Europe

Neil SteedmanSeptember 21, 2017
South Africa

South African Tourism Announces First Ever Agent Training Roadshow in Ireland

Neil SteedmanSeptember 21, 2017
WTM London 2017

Chief EP Brexit Negotiator 
to Speak at WTM London Leaders’ Lunch

Neil SteedmanSeptember 21, 2017
Cork Airport eNews September 2017 Story 2

Cork Airport and Norwegian Air – History Commences

Neil SteedmanSeptember 20, 2017
Cork Airport eNews September 2017 Story 1

Get Set for a European City Break Spectacular

Neil SteedmanSeptember 20, 2017
Cork Airport eNews September 2017 Story 3

Awarding Excellence at Cork Airport

Neil SteedmanSeptember 20, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland