Don’t DoSomethingDaft,!

Don’t DoSomethingDaft,!

We hope you have had the pleasure of meeting Dirk ‘Discount’ Delaney the Third, the star of our spoof advertising campaign – and watch out for Ali, debuting at the end of this month! They are here to remind you of the multiple benefits of pre-booking with – and to give you a laugh too!

DSD Dirk Discount Delaney

The DSD campaign highlights the advantages of pre-booking excursions with a company acting as a principal, offering full public liability insurance if something goes wrong. The campaign features spoof character Dirk selling tickets with the tag line: ‘Love theme parks? I’ll take you for a ride’.

Ali Tours

DSD founder Olly Brendon said: “We wanted to get across in a fun way that it’s better to pre-purchase attractions and tours as opposed to buying them in resort. It reassures agents that as soon as their customer has booked, we accept responsibility.”

Olly believes that the company is one of the few in the add-ons sector to offer this protection. The company aims to roll out technology that prompts agents to sell excursions during the booking process.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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