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Dubai Bucks Irish Travel Trend in Q2

Dubai Bucks Irish Travel Trend in Q2

Despite tourism figures highlighting a decline in Irish outbound travel during Q2, Dubai continued to perform strongly as a destination, reporting a 25% increase in guest nights during the quarter.

According to the latest report issued by the Department of Tourism and Commerce Marketing (DTCM), hotel and apartment guest numbers in Q2 were up 8,941 from 7,131 in 2011.

Figures also show an overall 25% increase in guest nights in Q2 and specifically a 17% surge in guest nights in self-catering apartments. The significant rise in the popularity of apartments can be attributed to the growing appeal of Dubai among the family market, as an increasing range of accommodation options gives families even more flexibility and makes holidays more affordable.

Ian Scott

Ian Scott

Ian Scott, DTCM Director UK and Ireland, said: “We are delighted with the Irish results for Q2, and confident that guest numbers will continue to be positive throughout the year. Increasingly, families are realising that Dubai can offer them a fun and affordable family holiday with a relatively short flight time of only seven hours.”

Dubai currently has the largest number of new hotel rooms under development in the Middle East and Africa region. According to a recent study by STR Global, Dubai has over 11,000 rooms under development, 4,000 of which are set to open by the end of the year.

In January of this year, Emirates launched a direct daily service from Dublin to the emirate that reduced flight time to 7.5 hours. Flights depart at 13.50 from Dublin, arriving at 00.25 in Dubai. The return flight from Dubai departs at 07.00 and arrives in Dublin at 12.15.

For further information on Dubai visit: www.uk.definitelydubai.com

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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